Director of Creative Strategy, AI Creative Production (100% Remote | $2,000–$3,000 USD/mo Base + performance bonuses

About the Mission
411 Locals is hiring a Director of Creative Strategy to architect and manage our high-volume Meta Ads video performance engine. We generate direct-response leads for 3,500+ US home service SMBs (HVAC, plumbing, roofing) and are scaling to 10,000+ accounts. We need an operational leader to translate market research into production briefs, manage video teams, and leverage cutting-edge Generative AI tools for rapid creative testing at scale.

Core Responsibilities
- AI-Driven Briefing Architecture: Conduct customer/competitor research in home service verticals. Use LLMs to generate high-converting hooks, script variations, visual shot lists, and CTAs.
- High-Volume Generative Pipeline: Lead videographers, AI producers, and editors. Build a hybrid production pipeline incorporating tools like HeyGen, ElevenLabs, Midjourney, Kling, Seedance, Higgsfield, CapCut, Nanobanana, and ChatGPT image generation.
- Testing & Iteration Frameworks:



Track upper- and lower-funnel KPIs (Hook Rate, Hold Rate, CTR, CPL, CPA). Systematically iterate winning ad formulas.
- Multi-Industry Scalability: Architect systems to rapidly scale across 20+ home service verticals and thousands of client accounts.

Key Performance Targets
- Leads per Customer/Day: Scale average from 0.3 ➔ 2+ leads/day.
- Cost Per Lead (CPL): Reduce blended CPL from $15 ➔ Under $10.
- Winning Formula Velocity: Discover and scale recent winning video frameworks weekly.

Must-Have AI & Performance Qualifications
- 8+ years in performance marketing, direct-response advertising, or creative strategy.
- 5+ years managing creative teams, videographers, or video production operations.
- Hands-on AI Proficiency: Demonstrated expertise with tools like Claude/ChatGPT (scripts/frameworks), Nanobanana/ChatGPT image gen (storyboarding/visuals), and Kling, Seedance, Higgsfield, CapCut, ElevenLabs, and Hey

📌 Director of Creative Strategy I AI Creative Production (Bareilly)
🏢 411 Locals
📍 Bareilly