TCS presents an excellent opportunity for Adobe Analytics Developer Role
Job Title: Adobe analytics Developer
Work Location: Chennai
Experience Range: 8+ yrs
Mode of Interview : Walk-in
Walk-in Location : Chennai
Job Requirements*
- 8 + Years of experience.
- Experience handling and managing Digital Analytics tools like Adobe analytics, Google analytics, AppsFlyer (or similar Mobile attribution tool), etc and Tag management tools like Adobe Launch.
- Experience in implementation AEP SDK (end to end) with Adobe SaaS integration.
- Experience in auditing and command on Tag Monitoring tools – ObservePoint, Analytics Health Dashboard.
- Experience is Data Compliances like GDPR, PDPA, and Consent Management Tool.
- Bachelors / Master’s degree holder. Overall experience of 7+ (depends of job band it can vary) years of experience in core and relevant field of setting up or working in high performance Digital analytics environment is a must
- Proficiency in statistical and database concepts.
Experience with visualisation tools like Tableau
- Experience in technologies like R, Python, SQL is an added advantage
- Positive knowledge of Confluence and JIRA to conduct above activities in enterprise agile environment
- Strong presentation and communication skills to deal with a broad set of stakeholders, ability to tell a story through data, identify opportunities and drive action plans
Key Responsibilities*
- Hands on experience in Digital analytics tools like Adobe analytics, Google Analytics, Appsflyer is required with focus on following
- Web & Mobile analytics: To drive better understanding of customer journey, CTAs, events, marketing channel rules, integrations
- Measurement & Reporting: Manage proper measurement, reporting, analysis and optimisation of online journey’s and campaigns. Support build out of performance reporting dashboards. Experience building external dashboards using Tableau is an added advantage.
- Analytic