Job Title - Senior Manager, B2B Paid Media

Shift schedule - 5:00 PM to 2:00 AM IST (4 day WFO, 1 day WFH)

Location - Kharadi, Pune 411014

The Role

Hands-on paid media lead managing Search, Social, and Programmatic across Unbound IA's B2B client portfolio. Multi-client agency role — you'll run campaigns for midsize and enterprise B2B accounts simultaneously across verticals, compliance environments, and buying committee structures. Execution first, strategy second: inside platforms daily, but also owning channel mix, testing roadmaps, and client performance narratives focused on pipeline and revenue.

Who You Are
- Engineer by temperament. You build systems, automate reporting, and find data anomalies before the client does.
- Genuinely AI-forward — you've tested AI bidding strategies, automated creative workflows, or built tooling that replaced manual processes.
- Detail-obsessed: UTMs, conversion tracking, naming conventions, budget pacing. You catch the small errors before they become expensive ones.
- Think in data. Pivot tables, A/B tests,



and client-ready explanations — all fluent.

What You'll Own

Paid Search (Primary)
- Set up, build, manage, and optimize campaigns in Google Ads and Microsoft Advertising across multiple B2B accounts simultaneously.
- Own keyword strategy, ad group architecture, bidding, and Quality Score optimization.
- Manage Search, Display, Demand Gen, Performance Max, and YouTube where applicable.
- Configure offline conversion tracking (GCLID passback to Salesforce/HubSpot) to optimize toward SQLs and pipeline.

Paid Social
- Set up, run full-funnel paid social on LinkedIn (primary) and Meta — firmographic targeting, ABM lists, CRM-based custom audiences.
- Develop Thought Leader Ads, Document Ads, and Conversation Ads for high-touch ABM accounts.
- Activate and test Reddit and Quora campaigns for niche B2B communities.

Client Communication & Compliance
- Weekly performance updates and monthly strategic reviews with data-backed rec

📌 Paid Media Manager (Nashik)
🏢 Unbound IA
📍 Nashik