Role Purpose

To develop and execute integrated marketing and communication strategies that strengthen brand visibility, audience engagement, and organisational positioning, while effectively managing campaigns, events, media partnerships, and communication initiatives.

Key Responsibilities
- Develop and implement effective, creative, and result-oriented marketing strategies aligned with organisational objectives.
- Plan, execute, and oversee integrated advertising and communication campaigns across digital and social media, television, exhibitions, events, and other promotional platforms.
- Conduct market research and analyse market trends, consumer behaviour, brand awareness, and competitor activities to identify opportunities and support strategic decision-making.
- Initiate and manage surveys, feedback mechanisms, and market studies to assess customer requirements, satisfaction, engagement, and brand perception.
- Develop and manage content and copy for brochures, press releases, website content, presentations, campaigns, and other marketing and communication materials.




- Build and maintain relationships with media vendors, publishers, advertising agencies, event partners, and other external stakeholders.
- Coordinate with internal teams and external agencies for the timely planning and execution of marketing, branding, communication, and promotional activities.
- Monitor campaign performance through relevant KPIs and performance metrics and prepare periodic reports highlighting outcomes, insights, and recommendations.
- Support the development of marketing budgets and monitor marketing-related expenses to ensure effective utilisation of resources.
- Identify emerging marketing trends, platforms, tools, and opportunities to enhance brand visibility, reach, and engagement.
- Ensure consistency and adherence to organisational branding and communication guidelines across all marketing initiatives and touchpoints.
- Coordinate multiple projects simultaneously whi

📌 Marketing Manager (New Delhi)
🏢 NSDC India
📍 New Delhi