Summary

This role focuses on driving organic visibility and technical excellence for digital assets through advanced search engine optimization strategies. The position is critical for ensuring content aligns with up-to-date AI-driven search behaviors while maintaining robust site performance. The incumbent will bridge the gap between technical health, strategic keyword planning, and cross-departmental collaboration to achieve overarching business goals.

Responsibilities
- Execute in-depth keyword analysis to pinpoint high-impact terms that enhance campaign targeting and content relevance.
- Lead comprehensive technical assessments of website architecture to detect vulnerabilities, diagnose issues, and implement corrective optimization measures.
- Refine on-page elements to maximize keyword alignment and ensure content is optimized for emerging AI-powered search result formats.




- Leverage analytics platforms like Google Analytics and Search Console to monitor performance indicators, track progress, and measure the ROI of SEO initiatives.
- Partner with marketing, content creation, and engineering teams to synchronize SEO tactics with the organization's wider strategic vision.

Requirements
Requirements:
- Proven proficiency in conducting keyword research and executing detailed SEO audits.
- Demonstrated understanding of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to enhance discoverability within AI-centric search environments.
- Hands-on experience utilizing web analytics suites, including Google Analytics and Google Search Console.
- Exceptional interpersonal abilities with a strong track record of effective teamwork and cross-functional communication.

📌 SEO Associate (Hyderabad)
🏢 Digital Nest
📍 Hyderabad