Job Context:
• In a rapidly evolving digital landscape, customer experience has become a key differentiator. As MFL accelerate its digital-first marketing approach, the integration of marketing technology and data-driven CRM strategies is critical to driving personalized engagement, operational efficiency, and measurable growth. The role holder will play a pivotal role in bridging marketing, technology, and data, to architect scalable solutions, orchestrate seamless customer journeys, and unlock the full value of our Martech stack.
• Positioned at the crossroads of marketing strategy, data-led customer engagement, and advanced technology integration, this role is responsible for unlocking personalized and scalable growth.
• This job directly influences the top-line of Brand.com and superapp business by engaging with and converting repeat customers. The role holder also co-creates the GTM that is used to communicate across marketing mediums to drive new customer acquisition. Major challenges arise due to the following context:
• Strategize and create processes across brands,



communicate to win trust and drive adoption
• Ascertain efficient utilization of spends - fluctuations in available spends due to business cycles in other channels.
• Deliver results through operational teams in multiple channels and therefore collaborate effectively with multiple teams to deliver on common goals.
• Co-create GTM, campaigns, etc. by working with most teams within the brand (Marketing, Retail, Sales), as well as support functions like product on actions.
• Champion innovation by evaluating current tools, setting up integrations between them and driving implementation and adoption across brands and channels.

Key Responsibilities:
Engagement of B2C customers, as measured through active customers on app, traffic on web:
• Partner with B2C and Marketing team to align on GTM plans, drive engaging communication to ensure sustained customer interest (visits, time spent etc.) • Partner with

📌 Lead Martech (Yemalur)
🏢 Financial services
📍 Yemalur