Job Overview

You will be responsible for planning, creating, executing, and optimizing B2B email marketing campaigns using Klaviyo.

The role combines email strategy, copywriting, campaign execution, audience segmentation, automation, testing, and performance analysis. You should understand how to communicate technology and business value clearly without making emails feel overly promotional or generic.

You will work closely with the marketing, content, SEO, sales, and product teams to develop email campaigns aligned with Uvation's business objectives.

Key Responsibilities
- Plan and execute B2B email marketing campaigns from concept through deployment and reporting.
- Build and manage email campaigns and automated flows in Klaviyo.
- Develop email campaigns for prospects, leads, customers, partners, and other relevant audiences.
- Write explicit, engaging, and conversion-focused email copy.
- Develop lead-nurturing and email sequences based on audience stage, behavior, and intent.
- Segment email audiences based on factors such as industry, engagement, interests, funnel stage,



and customer profile.
- Create campaigns around Uvation's AI infrastructure, AI data centers, AI factories, GPU computing, cloud, enterprise technology, and services.
- Develop newsletters, product updates, educational campaigns, promotional campaigns, and thought-leadership emails.
- Work with the content team to repurpose long-form content, whitepapers, research, case studies, and other assets into email campaigns.
- Collaborate with sales teams on lead-nurturing and sales-support campaigns.
- Develop compelling subject lines, preview text, CTAs, and email messaging.
- Conduct A/B tests on subject lines, copy, CTAs, content structure, timing, and other campaign elements.
- Monitor campaign performance, including open rates, click-through rates, conversions, unsubscribe rates, engagement, and other relevant metrics.
- Analyze campaign results and identify opportunities for improvement.
- Mai

📌 Email Marketing Specialist –B Technology (India)
🏢 Uvation
📍 India