Job Description

Role Summary

The Market Engagement & Insights Lead is the market-level commercial-digital leader and single point of accountability for driving digital, data and AI-enabled commercial outcomes in-market. The role connects market strategy and priorities with enterprise DHH capabilities (digital, data, analytics and technology), ensuring initiatives are prioritized, funded, delivered, adopted and generate measurable business value.

This is not a traditional IT operations role. Digital, data and analytics are the enablers; business outcomes and value realization are the measures of success. The role sponsors a ‘one roadmap, one budget, one team’ approach for the market and owns the executive alignment, prioritization trade-offs and benefits accountability across the integrated DHH agenda.

Primary Responsibilities
- Own the market’s demand-to-value system: lead demand intake, prioritization, delivery oversight, adoption and benefits realization so every initiative has a explicit line of sight to value.




- Sponsor and govern the integrated market DHH roadmap and investment narrative (‘one roadmap, one budget, one team’), consolidating digital, data and technology initiatives and removing duplication.
- Chair market-level demand intake and prioritization forums; make and communicate prioritization trade-offs with Market Leadership Team alignment.
- Lead a Value & Adoption cadence: track value at stake vs. value realized, adoption/utilization and decommissioning progress; hold business owners accountable and trigger corrective actions where value/adoption lags.
- Embed analytics and AI into core commercial decision processes (e.g., brand planning, customer engagement, omnichannel execution, launch excellence) and drive a data-driven operating rhythm.
- Provide market-level governance of the technology and data landscape: champion data quality and governance, privacy/cyber/regulatory compliance, and retirement of duplicative local tools.
- Orchestrate the cr

📌 Associate Director, Market Engagement Lead, India (Mumbai)
🏢 Msd
📍 Mumbai