21 Sep
|
Marketone International
|
Bengaluru
21 Sep
Marketone International
Bengaluru
Who are we?
MarketOne International is a global provider of marketing services helping companies identify new prospects, develop sales lead programs, and convert recent business. Our wide array of services includes contact database development, event recruitment, automated marketing, sales lead development, primary market research and Lead Lifecycle Management. MarketOne serves leading technology companies around the globe, including 8 of the 10 largest tech companies in the world.
With delivery capability across Europe, Asia Pacific, and the Americas, MarketOne has fast become the go-to partner for large-scale, global marketing initiatives that rely on sophisticated demand generation programs. Our corporate track record features fifteen consecutive years of growth and profitability.
Job Summary
We are looking for an experienced Subject Matter Expert (SME) in Programmatic Advertising to join our team. The ideal candidate will bring deep hands-on expertise in Real Time Bidding (RTB), Supply Side Platforms (SSP), Demand Side Platforms (DSP) and Header Bidding technologies,
along with proven B2B programmatic advertising experience. This role serves as the internal go-to expert for programmatic strategy, campaign optimization and platform troubleshooting, working closely with ad operations, sales, product and engineering teams to drive revenue growth and operational excellence while supporting broader B2B demand-generation and Account-Based Marketing (ABM) strategies.
Roles and Responsibilities
- Act as the primary SME for programmatic advertising, guiding strategy, execution, optimization, and troubleshooting.
- Proven B2B programmatic advertising experience, preferably supporting clients targeting Fortune 5000 companies, enterprise audiences, and key decision-makers.
- Develop programmatic strategies, forecasts, budgets, and investment plans aligned with business and revenue objectives.
- Manage and optimize campaigns in StackAdapt and across DSPs, including The Trade
📌 SME - Programmatic Advertising (Bengaluru)
🏢 Marketone International
📍 Bengaluru