Function
Marketing
Location
Mumbai
Reporting To
General Manager Foods Innovations
Job Description
What are the Key Deliverables in this role?
Financial/Business Outcomes:
- Drive the NPD agenda in line with business priorities - initiatives that will deliver on Innovations targets as a % of turnover.
- Work with manager to Build and Deliver the Salt and Sampann innovation funnel - per brand architectures and innovation pillars.
- Leverage different idea generation platforms to identify sizeable compelling ideas for NPD to deliver growth in the midlong-term horizon ( bridge and breakthrough innovations).
- Leverage the digital tools / e-comm solutions to identify emerging trends, consumer preferences, and whitespace opportunities for new product development.
- Develop the P&L; for new launches and business plan in consultation with Finance, Category teams and Sales.
- Develop launch mix for Ecom, MT and GT including ATL Digital Comms
- Develop product specifications in consultation with the consumer insights, marketing, sales,
packaging and the R&D; teams.
- Lead end to end Innovation cycle for the new launches right from identifying the gap in the market to finalizing the mix and launching it in market.
Customer Service:
- Network Management – Work with CFT team on the network timeline and ensure timely launch of products in market.
- Work with Ecom MT and GT teams and Key Customers to pitch and secure Innovation listing in Key accounts.
- Proving superiority at Point of Sale – Working with Shopper and Category teams in Implementing efficient and scalable superiority activation programs customizable for market type/channels.
Internal Processes:
- Prepare a robust plan for NPD projects with explicit milestones, timelines, owners and KPIs; track progress and ensure projects are executed on time and in an agile manner.
- Manage the innovation funnel stage gate process for key projects in line with business KPIs.
- Manage