Job Application Link -

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nAbout Company

nDoodhvale Farms is a rapidly growing Series-A dairy and daily essentials startup committed to delivering 100% fresh, pure, and chemical-free milk and dairy products directly from farm to home. We are on a mission to redefine trust, freshness, and nutrition in the dairy category. We are looking for a relentless, on-the-ground hustler who can drive offline sales growth, expand our local footprint, and build a high-performance sales engine.

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nRole Overview

nThe Offline / Field Sales Manager will own end-to-end execution of all offline acquisition and revenue initiatives in their territory — from lead generation to closing and post-sale relationship building. This role is highly field-driven with an emphasis on direct customer interaction, retail partnerships, and community activation.

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nResponsibilities

n1. Field Sales Execution & Revenue Growth

n· Deliver daily, weekly, and monthly sales targets for offline channels.

n· Personally drive high-intensity door-to-door customer acquisition in key neighborhoods.

n· Pitch Doodhvale Farms’ value proposition to residential societies, individuals in community spaces, local stores, and partner outlets.

n· Conduct local activations (sampling kiosks, community events, RWAs) to generate leads.

n· Negotiate and close partnerships with retail outlets, societies, and influencers.

n2. Team Building & Performance Management

n· Hire, train, and lead a high-energy on-ground sales team of promoters and field executives.

n· Drive daily field discipline — route planning, visit logs, and conversion tracking.

n· Conduct morning huddles and evening debriefs to monitor performance and solve roadblocks.

n3. Territory Planning & Market Penetration

n· Identify high-potential clusters using demographic and sales data.





n· Map competitive presence and create localised counter-strategies.

n· Optimize customer acquisition cost through targeted field activities.

n4. Cross-Functional Coordination

n· Work closely with marketing for hyper-local campaigns and materials.

n· Collaborate with operations to ensure smooth delivery post-acquisition.

n· Share ground insights with leadership to shape product and market strategy.

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nRequired Skills

nMust-Have

n· 4–8 years of experience in field sales / offline acquisition - preferably in FMCG, D2C, or subscription businesses.

n· Proven track record of beating aggressive sales targets.

n· Strong people management skills - hiring, training, engaging on-ground teams.

n· Comfort with data-driven decision-making and sales funnel tracking.

n· Relentless execution mindset - thrives in a fast-paced, high-pressure environment.

nGood-to-Have

n· Experience in hyperlocal market penetration for consumer brands.

n· Prior exposure to dairy, fresh foods, or daily essentials category.

n· Working knowledge of CRM tools and Excel reporting.

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nExpectations from Day 1

n· Be on the field at least 80% of the time - meeting prospects, leading activations, and coaching teams.

n· Build and present a territory-level sales plan within the first 2 weeks.

n· Ramp up daily lead generation to meet acquisition targets within the first month.

n· Maintain conversion rates above agreed benchmarks while keeping CAC in check.

n· Develop repeatable playbooks for society activations and RWA partnerships.

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nWhy Join Doodhvale Farms?

n· Be part of a high-growth, high-impact consumer brand changing how India consumes dairy.

n· Ownership-driven culture - you control your market, your team, and your results.

n· Fast career growth for high performers in a rapidly scaling business.

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nHow to Apply:

nKindly fill out this form -

📌 Offline / Field Sales Manager (New Delhi)
🏢 Doodhvale Farms
📍 New Delhi