nWe are looking for a CIM Campaign Developer / Analyst with hands-on experience in marketing automation and campaign execution.
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nKey Responsibilities
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- Design, develop, test, and launch marketing campaigns.n
- Build campaign workflows across Email, SMS, and In-App channels.n
- Develop audience segmentation, personalization, triggers, and automation logic.n
- Create and maintain campaign templates.n
- Perform A/B testing, monitor campaign performance, and optimize campaigns.n
- Work with creative, data, and onshore teams for campaign execution.n
- Manage project activities using Jira and Confluence.n
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nRequired Skills
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- 2–3 years of experience in Marketing Automation / Campaign Management.n
- Hands-on experience with Adobe Campaign Classic, SAP Emarsys, Salesforce Marketing Cloud, or HCL Unica.n
- Robust SQL and RDBMS/Data Model knowledge.n
- Good knowledge of HTML, CSS, and JavaScript.n
- Understanding of APIs and integrations.n
- Experience with dynamic/personalized content and campaign workflows.n
- Strong communication and project-management skills.n
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nGood to Have
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- Litmus, CMS, DAM experience.n
- Relevant marketing automation certification.n