nWe are looking for a CIM Campaign Developer / Analyst with hands-on experience in marketing automation and campaign execution.
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nKey Responsibilities
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- Design, develop, test, and launch marketing campaigns.
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- Build campaign workflows across Email, SMS, and In-App channels.
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- Develop audience segmentation, personalization, triggers, and automation logic.
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- Create and maintain campaign templates.
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- Perform A/B testing, monitor campaign performance, and optimize campaigns.
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- Work with creative, data, and onshore teams for campaign execution.
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- Manage project activities using Jira and Confluence.
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nRequired Skills
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- 2–3 years of experience in Marketing Automation / Campaign Management.
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- Hands-on experience with Adobe Campaign Classic, SAP Emarsys, Salesforce Marketing Cloud, or HCL Unica.
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- Strong SQL and RDBMS/Data Model knowledge.
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- Good knowledge of HTML, CSS, and JavaScript.
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- Understanding of APIs and integrations.
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- Experience with dynamic/personalized content and campaign workflows.
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- Solid communication and project-management skills.
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nGood to Have
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- Litmus, CMS, DAM experience.
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- Relevant marketing automation certification.
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