Brand Marketing- Digital Product Engineering & AI

BOMBAYDC | Mumbai, Andheri West (onsite)

About BOMBAYDC

BOMBAYDC is a digital product engineering company that helps enterprises grow revenue, improve customer adoption and reduce the cost of doing business through digital products, platforms, engineering and AI.

We work differently from traditional technology and design companies.

Rather than starting only with a business or technology problem, we start with the customer: what they are trying to accomplish, where the experience is failing them, and what is preventing them from taking the desired action. We work backwards from these customer needs into business strategy, experience, intelligence and engineering.

Our work spans digital banking, commerce, enterprise platforms and consumer products for some of India's leading organisations.

As technology and AI reshape the digital services industry, we are now looking for a sharp marketer who can help us build the next chapter of the BOMBAYDC brand.

The Role:

- We are looking for a Marketing Lead who can position BOMBAYDC as a leading digital product engineering company and build sustained visibility for the firm among enterprise decision-makers.
- This is not a social media management role.
- We need someone who understands technology, digital products, engineering and AI well enough to turn our capabilities, work and thinking into a compelling market narrative.
- You will own how BOMBAYDC presents itself to the outside world, across our website, content, social media, search, PR, events and thought leadership.
- The mandate is simple: Make the right people understand what BOMBAYDC does, why we are different, and why they should consider us for important digital product and engineering mandates.

What You Will Own:

1. Positioning & Brand Narrative

- Own and continuously sharpen BOMBAYDC's positioning as a digital product engineering company, moving market perception beyond UI/UX or design.
- Translate our capabilities across customer strategy, AI, experience and engineering into a clear and differentiated proposition.
- Build strong narratives around our core practices, including BFSI, Commerce and Enterprise/Consumer Products.
- Ensure that everything we communicate reinforces one consistent market position.

2. Website & Digital Presence

- Own the BOMBAYDC website as our most important marketing asset.
- Continuously improve its structure, messaging, practice pages, case studies and content to reflect where the company is headed.
- Ensure that new work, client wins, launches, capabilities,



leadership perspectives and company news are always current.
- Work with our internal design and engineering teams to continuously improve the website rather than treating it as a one-time project.

3. Content & Thought Leadership

- Build and run a solid content engine for BOMBAYDC.
- Identify topics where we should have a point of view across AI, digital products, banking, commerce, customer experience and engineering.

Turn internal knowledge and client work into: ● Case studies

● Articles and POVs

● White papers and reports

● LinkedIn content

● Leadership content

● Client conversations and interviews

● Videos and other relevant formats You will not be expected to personally write everything. You will, however, be expected to know what we should be talking about, why it matters, and ensure it gets produced well.

4. Social & Leadership Presence

- Build a consistent and high-quality presence for BOMBAYDC and its leadership, particularly on LinkedIn.
- Move beyond routine company posts and create formats that demonstrate our thinking and expertise.
- This could include conversations with CXOs, client roundtables, industry perspectives, project stories, engineering insights, AI experiments and leadership viewpoints.

5. PR & Industry Visibility

- Build relationships with relevant technology, business, marketing and industry publications. Identify stories worth taking to the media: major launches, client work, new capabilities, AI initiatives, research and leadership perspectives.
- Drive a steady rhythm of meaningful media visibility rather than occasional press releases.

6. Search, SEO & AI Discoverability

- Own BOMBAYDC's organic discoverability.
- Improve our visibility for the areas in which we want to build business, across traditional search as well as AI-driven discovery/GEO.
- Work towards BOMBAYDC appearing when enterprise decision-makers research digital product engineering partners, AI-led digital transformation, banking platforms, commerce transformation and related capabilities.
- Track what is driving qualified traffic and continuously improve it.

7. Events & Market Engagement

- Identify the right conferences, industry forums, awards, roundtables and networking opportunities for BOMBAYDC.




- Evaluate where we should attend, speak, participate, partner or host. Create our own opportunities to bring together clients and industry leaders through roundtables, conversations and focused events.

Who We Are Looking For:

Someone with approximately 6–10 years of B2B marketing experience, ideally within:

Digital product engineering, technology services, digital transformation, IT services, product consulting, enterprise SaaS or a similar business.

You should:

● Understand how technology services companies sell to enterprises.

● Be comfortable discussing digital products, engineering, AI and customer experience.

● Be able to simplify complex capabilities into sharp market propositions.

● Have strong writing and storytelling judgment.

● Understand content marketing, LinkedIn, SEO and digital distribution.

● Have exposure to PR, events and thought leadership.

● Be comfortable working directly with founders, business leaders, designers and engineers.

● Be extremely hands-on. This is not a role for someone who only manages agencies and reviews presentations.

● Have strong ownership and execution discipline.

What Success Looks Like:

Within the first 12 months, we should see:

A clearer market position

- People increasingly understand BOMBAYDC as a digital product engineering company rather than primarily a UI/UX or design firm.

A stronger digital footprint

- Our website becomes current, deeper and more representative of our capabilities and practices.

A consistent content engine

- High-quality case studies, perspectives, articles and leadership content go out consistently.

Greater discoverability

- Improved visibility across Google and AI-led discovery for strategically important topics.

Stronger industry visibility

- More relevant media coverage, speaking opportunities, roundtables and industry participation.

Commercial impact Marketing increasingly contributes to conversations, opportunities and inbound enquiries from the kind of enterprise clients BOMBAYDC wants to work with.

Most Important:

We are not looking for someone to simply run our social media calendar.

We are looking for someone who can understand the business deeply, identify what makes BOMBAYDC relevant in a rapidly changing technology market, turn that into a sharp narrative, and then make sure that narrative reaches the people who matter.

If you enjoy figuring out what a company should stand for and then building the machinery that makes the market notice it, we would like to speak with you.

📌 Brand Marketing- Digital Product Engineering & AI (Mumbai)
🏢 BombayDC
📍 Mumbai