Job Description
Key Responsibilities:
n

n1. Identification of Potential:
n- Analysis of Kia India Network coverage & TIV sales data
n- Identifying untapped cities/towns/talukas/villages – having high potential, Significant TIV volume but No Kia India network available, no near future plans
n- Customer demographic should be matching with Kia India customer profile
n2. Business Plan Formation:
n- Preparation of annual business plans, target volume & key strategy/ activities to achieve the business plans
n- Regular reporting of rural share of Business, Data analysis to find gap areas & action to improve
n- Dealer wise outlet wise planning
n3. Strategic Tie-ups & BTL Events:
n- Tie-up with leading financiers at local/ regional level for rural markets – MMFSL, NBFCs etc.
n- Tie-up with Village Level Entrepreneurs/ CSC etc.
n- BTL Activities : Display activities, Rural Melas, Showroom on Wheels etc
n4. Rural Manpower (Dealer):
n- Identification & finalization of Super-KEC requirement – Dealer-wise




n- Recruitment of manpower as per requirement & Area allocation - Training of manpower on Kia India systems & processes
n- Monthly target rolling for Super KECs for Bookings & Retails
n- Daily performance monitoring, weekly review for non-performers/ low performers
n- Reward & Recognition of manpower, highlighting Top performers, recognition by management
n- Super KEC Skill Contest to identify the top talents, Recognition & Rewards
n5. Key KPI’s:
n- Achieve monthly/quarterly rural sales targets for the assigned region
n- Drive retail performance through focused rural penetration strategies
n- Activations : Monthly/ Quarterly BTL plan
n- Network Coverage : Rural Outlets, Kestive counter, Rural Manpower
n- Manpower : Adequate dealer manpower onboarding, Training & Development
n- Track KPIs: rural contribution %, enquiry generation, conversion ratio
n- Maintain daily/weekly dashboards for management review Ensure adherence to processes and reporting sys

📌 Rural Sales Manager (Mumbai)
🏢 Kia India
📍 Mumbai