Role Purpose (overall high level summary of the role)
Nurture and grow franchisee allocated with support of team of direct reportees (ISM’s) & LBS.
Key objective being growth in New Business and retaining existing business while ensuring adherence to quality standards and process, policies and guidelines defined by the organization.
As a CBM individual will own the span of Branches within a Regional office in defined territory. He/she will be responsible for increase in Franchisee size by ensuring increase in number of Licensed Branch Staff and motivating convincing and influencing them to offer life insurance solutions to their customers for their financial needs. To achieve this he/she will need to understand channel dynamics in given territory and formulate strategies for garnering support and buy in from channel partner.
CBMM is also responsible for helping his RBH to maintain relationship with Senior management at Region offices however not required to coordinate directly with RO
Principal Accountabilities:
Key activities and decision making areas Typical Targets and Measures
Profitable franchisee.
1. Achieving defined number of LBS in Franchisee
2. Activate Branch & LBS and achieve desired productivity from active LBS as per plan
3. Engagement & Activity Management –High engagement levels to be maintained at Branch levels with support from ISM.
4. APE – recent business growth as per AOP
5. Renewal book/Persistency – maintain desired level of First Year and overall persistency across channels
Customers / Stakeholders
Improve the quality of “Relationship Management” at a Branch Manager, Regional Head level
1. Maintain healthy relationship with bank staff and ensure support for ISM at Branch level
2. Engage with Branches and influence and support them for driving insurance business.
3. Cross functional engagement within CHOICe with Business Development,EIMA, Training & operations for ensuring support to LBS and ISM’s