SUMMARY

The Business Development Manager - Brand Licensing and Value Solutions, will lead our efforts to license our brands as a trustmark and develop partnerships and sales channels for Microban product protection solutions. This person is a hunter and will collaborate with customers to support their product differentiation through our existing technologies and products, as well as R&D; partnerships and joint developments. This role is focused on current business acquisition and requires a seasoned sales leader with expertise in value-based B2B selling, negotiating licensing agreements, and articulating the intangible value of our brand and technical capabilities to drive customer success. The ideal candidate will have a proven track record in industries where brand licensing and innovation are critical to sales.

Manages up to $10MM in business revenue.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
- Develop and Execute Licensing Strategy: Lead the development and execution of strategic licensing programs,



positioning our brands as a trusted mark that validates customer claims and enhances their product offerings.
- Drive Value-Based Sales: Sell high-value specialty chemical solutions and licensing agreements to B2B customers, emphasizing the intangible benefits of our brands, R&D; support, and technical expertise.
- Build Strategic Partnerships: Cultivate and maintain long-term relationships with key customers across various industries such as building materials, CASE, automotive, electronics, agriculture, or personal care, acting as a trusted advisor to support customer differentiation goals.
- Collaborate with R&D; Teams: Partner with internal R&D; teams to align technical solutions with customer needs, ensuring our offerings enable innovative product development and market differentiation.
- Articulate Complex Value Propositions: Translate the technical and brand value of our solutions into compelling business cases, effe

📌 Business Development Manager (Mumbai)
🏢 Barr Brands International
📍 Mumbai