Overview
Bella & Bona is a venture-capital-backed food-tech company offering a workplace food program that employees enjoy every day.

We are building a category-defining company at the intersection of food, operations, and technology. As we scale, lead generation becomes a critical growth lever - and we are looking for someone to take full ownership of it.

We are hiring a Senior Performance Marketing Manager (B2B Lead Generation) to build and scale a high-performing, automated demand generation engine.

You will not just manage campaigns. You will design systems that generate pipeline predictably and efficiently, using automation, data, and AI.

You will work closely with leadership on one of the most critical questions for the company:

How do we generate high-quality B2B leads at scale, efficiently?

This role is designed for someone who combines performance marketing expertise, strong analytical thinking, and a deep automation mindset.

Your mission
Your mission is to build and scale Bella & Bona’s B2B lead generation engine.





You will own the full funnel from traffic → lead → qualified prospect, with a strong focus on measurable outcomes.

1. Paid acquisition & channel management

Own and scale performance across channels such as:
- Google Ads (Search, Display)
- LinkedIn Ads
- Other B2B acquisition platforms

You are responsible for:
- Campaign structure and optimization
- Budget allocation and ROI
- Continuous experimentation and iteration

2. Automation & AI-driven growth systems

A core part of the role is building automated systems that improve performance and efficiency.

Examples:
- Automating campaign creation and optimization
- Building lead scraping and enrichment workflows
- Connecting tools across the marketing and sales stack
- Using AI to generate, test, and optimize creatives and copy

You should be comfortable using tools such as:
- Claude
- n8n
- HubSpot

We expect you to think in systems, not manual execution.

3. Funnel optimization

You

📌 Senior Performance Marketing Manager (India)
🏢 Bella & Bona
📍 India