About the role:

Zeltis communicates the Government of West Bengal’s schemes, initiatives, events, and priority messages to the people of the State through accessible, culturally resonant content. While words carry the Government’s voice, visuals anchor its presence. We are looking for a Graphics Designer who specialises in newspaper advertisements and print media layouts , with a deep understanding of the nuances and sensitivities of public communication in print.
This is not commercial advertising; it is public dissemination of governance and policy . Every design carries the responsibility of accuracy, clarity, and cultural appropriateness. The role demands someone who can balance aesthetics with discipline, ensuring that layouts are visually compelling yet factually exact, and that they respect the protocols of government communication.
Experience:
- 3 to 5 years minimum prior experience in print design, preferably in newspaper ads, government campaigns, or public communication.
- Candidates from newsrooms, publishing houses, advertising agencies with government accounts,



or design studios specialising in print media will be strongly preferred.

Key Responsibilities:
- Design newspaper ads, print layouts, and media creatives that communicate schemes, events, and policies clearly and effectively.
- Translate departmental briefs, press releases, and campaign notes into visual formats suited for print dissemination .
- Ensure accuracy of official nomenclature, scheme names, figures, and logos in all designs.
- Work closely with copywriters to align visual treatment with narrative tone .
- Adapt designs for different print formats (broadsheets, tabloids, inserts, OOH posters, brochures).
- Maintain consistency in design language across campaigns while respecting cultural and regional contexts.
- Deliver rapid-response layouts during announcements, launches, and time-sensitive events.
- Act as the final visual quality check , ensuring no factual or typographical er

📌 Graphic Designer — Newspaper (Kolkata)
🏢 Zeltis Consulting
📍 Kolkata