Job Description – Copywriter
Company: Alchemist Marketing Solutions
Location: Pune
Department: Creative
Role: Copywriter – Real Estate
Domain: Mainline Advertising
Experience: 3–6 Years
About the Role
We are looking for a creative and experienced Copywriter to join our creative team in Pune. The ideal candidate should have strong experience in real estate advertising , with a valuable understanding of mainline communication and the ability to develop impactful copy for large-scale real estate campaigns.
The candidate should be comfortable working on communication across print, outdoor, hoardings, brochures, newspaper ads, and other offline marketing formats , while understanding the positioning and communication requirements of real estate brands.
Key Responsibilities
- Develop strong and engaging copy for real estate brands and projects across mainline media.
- Create communication for hoardings, newspaper advertisements, brochures, flyers, leaflets, print ads, OOH and other offline formats .
- Understand a real estate project's USPs, target audience, location, amenities,



pricing and positioning and translate them into compelling communication.
- Develop campaign concepts, headlines, taglines, body copy and campaign narratives .
- Work closely with the Art Director, Creative Team and Client Servicing Team to develop effective campaign communication.
- Adapt communication across different formats while maintaining a consistent brand tone.
- Generate multiple creative routes and copy options based on a brief.
- Understand the difference between luxury, premium, mid-segment and commercial real estate communication .
- Research and understand the Pune real estate market, consumer mindset and competitive communication .
- Work on multiple projects simultaneously while meeting deadlines and maintaining quality.
- Participate in creative discussions and contribute ideas during brainstorming sessions.

What We Are Looking For
- 3–6 years of experience as a Copywriter in an adv

📌 Copywriter ( Mainline ) (Pune)
🏢 Alchemist Marketing & Talent Solutions
📍 Pune