• Location: Bangalore
• Experience: 7–10 years in analytics / data science
• Mandate: Own and grow Customer Lifetime Value across the Scapia Card and App

Scope of the Role
• Own the LTV charter for Scapia customers: activation, engagement, retention, and monetization. Partner with product,
growth, marketing, business, category, risk team to bring intelligence in decision making, accuracy in measurement and
uplift impact on co-owned metrics
• Influence decisions on the Card's Customer Value Proposition (CVP), and its downstream impact on both customer
experience and P&L;
• Drive growth in customer spends and Monthly Active Users as core charter metrics
• Identify how to convert regular users into "super users," and the levers that drive that transition
• Define customer segments, optimal interventions, and the journey map to move users up the value ladder
• Design and run lifecycle-based interventions to induce spend, in partnership with the Cards Business team
• Build activation, engagement, and retention programs for the Scapia App specifically (not just the card)




• Build and maintain a view of competitive share of wallet, and how Scapia can grow its share of customer spend
• Start with goal-specific customer segmentations across LTV initiatives; over time, identify the opportunity to unify these
into a single, company-wide segmentation that simplifies interventions, tracking, and customer solutions
• Build and mentor an analytics / data science team as the function scales
• Use AI tools throughout the workflow — for analysis, modeling, coding, and reporting — to move faster and scale the team's output.

Example Projects You'll Drive :
• First-transaction program: get recent customers to their first transaction while minimizing cannibalization of organic
behavior
• Power-user conversion program:
◦ Define what a "power user" is and identify early indicators that predict who becomes one
◦ Design a rewards journey to nudge users toward power-user behaviors (e.g., experie

📌 Analytics and Data Science Lead (Bengaluru)
🏢 Scapia
📍 Bengaluru