Job Description
Hiring for a client - WealthQ
n

nRoles and Responsibilities
n
- n
- Drive initial go-to-market strategy working with founders and teamn
- Build strategy for user acquisitionn
- Identify and leverage social media platforms, tools and tacticsn
- Manage social media presence across LinkedIn, Instagram, YouTube, newslettersn
- Execute positioning and storytelling to drive app sign-upsn
- Target and acquire early usersn
- Analyze and work with numbers and analyticsn
- Execute strategy directly or coordinate with teamn

n

nRequirements
n1Strong Growth / Content Profile with proven zero-to-one organic-growth-engine building
n2Mandatory (Experience 1): Must have 4+ years of experience building organic growth / content engines from scratch at a consumer-facing (B2C) company, with strong ownership, structured thinking, and excellent storytelling.
n3Mandatory (Experience 2): Must have owned the full content-to-acquisition journey — reading user behaviour, shaping the narrative and storytelling,



and building distribution systems that drive trust and convert audiences into customers (B2C sign-ups).
n4Mandatory (Experience 3): Must have hands-on experience driving go-to-market strategy — positioning the platform, storytelling, and identifying/targeting the right users across social media (LinkedIn, Instagram, YouTube, newsletters) and other channels.
n5Mandatory (Company): Must have worked in B2C product companies / startups building content or growth engines at meaningful consumer scale. (Consumer fintech, content-first startups, media businesses, or high-growth content-led consumer startups are highly preferred.)
n6Mandatory (Skill 1): Must be strong with numbers and analytics, able to build the strategy and execute it (directly or with support).
n7Mandatory (Skill 2): Must have deep understanding of how modern content ecosystems work.
n8Mandatory (Stability): Must have a reliable career history, with consistent tenure across previous compa

📌 Growth Content Lead (Bengaluru)
🏢 TalentXO
📍 Bengaluru