Job Description
Function: AI Creative
nLocation: Mumbai
nEmployment type: Full-time
nExperience: 7–10 years
nReports to: Head - AI Creative
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nAbout BCCL
nBennett, Coleman & Co. Ltd. (BCCL) is one of India's largest media conglomerates, with a legacy dating back to 1838 and a portfolio that includes The Times of India, The Economic Times, Mumbai Mirror, Navbharat Times, Maharashtra Times, and Vijay Karnataka. Across print, digital, branded content, out-of-home, and experiential platforms, BCCL combines trusted journalism, audience insight, and innovation to shape conversations at scale.
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nThe prospect
nYou will lead AI-enabled video storytelling and creative video production across BCCL’s brands, advertiser solutions, and new business ventures. You will reimagine how video content is conceptualised, produced, adapted, and scaled through AI while maintaining strong creative craft, storytelling quality, audience engagement, and brand distinctiveness.
nWorking with Brand, Response, Times Experiences, Editorial, and Product and Technology teams,



you will develop scalable AI-assisted video workflows across scripting, visual generation, motion design, editing, voice, avatars, dubbing, localisation, and content adaptation. The role combines human creativity with AI-enabled production to improve speed, quality, adaptability, and creative possibilities across formats and platforms.
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nWhat you will do
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- Lead AI-assisted video development across brand films, social-first content, branded solutions, event videos, explainers, promos, and editorial storytelling.n
- Translate business and creative briefs into compelling visual narratives aligned with audience needs, brand tonality, and platform requirements.n
- Build AI-assisted workflows spanning scripting, storyboarding, visual generation, motion graphics, editing, voice synthesis, dubbing, localisation, and adaptation.n
- Develop reusable video templates, production kits, prompt libraries, editin

📌 Video Producer (Mumbai)
🏢 Bennett Coleman Ltd. (The Times of India
📍 Mumbai