Marketing Manager – Adhesive Tapes*

Our company is looking for a senior and experienced Marketing Manager to lead the marketing function for its Adhesive Tapes business.

The candidate will be responsible for developing and executing the overall marketing strategy, strengthening the brand, identifying new market opportunities, driving customer and channel growth, and supporting the business in achieving its revenue and profitability objectives.

The ideal candidate should have strong experience in B2B / industrial marketing, preferably within adhesive tapes, packaging materials, converting, industrial products, specialty chemicals, or related manufacturing sectors.

Key Responsibilities

- Develop and implement the annual marketing strategy for the Adhesive Tapes business.

- Drive brand positioning, product marketing, market development, and customer acquisition initiatives.

- Identify new applications, industries, customer segments, and business opportunities for Panamax tape products.

- Conduct market research, competitor analysis, pricing analysis, and customer/industry intelligence.

- Work closely with the Sales, Product Development, R&D;, Production, and Business teams to achieve commercial objectives.

- Develop product communication, sales presentations, brochures, catalogues, digital content, and other marketing collateral.

- Plan and execute B2B marketing campaigns, exhibitions, trade shows, industry events, seminars, and customer engagement programs.

- Support the sales team with effective lead-generation and demand-generation programs.

- Develop and manage digital marketing initiatives, website presence, LinkedIn/social media, email campaigns, and online B2B platforms.





- Build strong relationships with distributors, channel partners, key customers, industry associations, and other stakeholders.

- Track marketing budgets, campaign effectiveness, lead conversion, ROI, and overall business contribution.

- Monitor industry trends, competitor activities, technology developments, and emerging applications in the adhesive tape market.

- Work with product and technical teams on recent product launches and application-based marketing.

- Lead and mentor the marketing team and manage external agencies/vendors wherever required.

- Present marketing plans, market insights, campaign results, and growth opportunities to senior management.

Candidate Profile

- 8–15 years of relevant marketing experience, with significant experience in a senior marketing/brand role.

- Experience in B2B / industrial / manufacturing marketing is strongly preferred.

- Candidates from Adhesive Tapes, Packaging, Labels, Films, Converting, Industrial Products, Specialty Chemicals, or related industries will be preferred.

- Strong understanding of B2B customer journeys, dealer/distributor networks, OEMs, and industrial applications.

- Proven experience in developing and executing marketing strategies that contribute directly to business growth.

- Strong market research, analytical, communication, negotiation, and presentation skills.

- Ability to work independently with senior management and cross-functional teams.

- Strong commercial mindset with a focus on revenue growth, market expansion, customer acquisition, and profitability.

- MBA/PGDM in Marketing or equivalent qualification preferred.

Pay: ₹30,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Marketing Manager (India)
🏢 Panamax
📍 India