Role & responsibilities

- Plan, run, and optimize valuable-performing, large-scale campaigns across Google Ads, Meta Ads, app campaigns, affiliates, and influencer marketing.
- Drive user acquisition, registrations, engagement, and revenue growth.
- Own performance metrics including ROAS, CAC, LTV, and conversion rates, with strong working knowledge of CAC tracking it closely, benchmarking it, and taking action to keep it efficient across channels.
- Lead campaign strategy, audience targeting, funnel optimization, and scaling.
- Drive the creative process end-to-end from ideation and concept development to production and execution for ad creatives, videos, and campaign assets.
- Collaborate closely with creative, product, SEO, and content teams to align messaging and creative direction with performance goals.
- Analyze data trends and generate actionable insights for leadership.
- Manage budgets and multiple campaigns simultaneously.




- Mentor junior team members and coordinate with external agencies as required.
- Explore new growth channels, creative formats, tools, and automation opportunities

Preferred candidate profile

- 510 years of strong experience in performance marketing for B2C brands or digital platforms.
- Proven track record of running good campaigns and scaling paid spend with measurable ROI.
- Solid, hands-on knowledge of CAC — how to calculate, monitor, and optimize it against LTV and budget targets.
- Hands-on experience taking creatives from ideation to execution, with a good eye for what converts.
- Strong understanding of analytics tools (GA, Meta Business Manager, Google Ads).
- Experience managing budgets across multiple concurrent campaigns.
- Excellent problem-solving, communication, and leadership skills.

📌 Performance Marketing Manager (Noida)
🏢 OJAS Softech
📍 Noida