Role & responsibilities

- Develop and implement SEO strategies to improve website rankings, organic traffic, and search visibility.
- Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
- Perform on-page SEO including meta titles, meta descriptions, headings, URL optimization, internal linking, and content optimization.
- Handle off-page SEO activities, including link building, directory submissions, and other ethical SEO practices.
- Conduct regular technical SEO audits and identify issues affecting website performance, crawlability, and indexing.
- Monitor website performance using Google Analytics, Google Search Console, and SEO tools.
- Track keyword rankings, organic traffic, conversions, and other SEO KPIs and prepare performance reports.
- Support content marketing activities by providing SEO recommendations for blogs, landing pages, and website content.
- Assist with digital marketing campaigns, including social media, content marketing, and online promotions.
- Stay updated with Google algorithm updates, SEO trends, and digital marketing best practices.
- Coordinate with the content, development,



and marketing teams to implement SEO recommendations.
- Identify opportunities to improve website traffic, lead generation, and overall online presence.

Preferred candidate profile

- 1 to 2 years of hands-on experience in SEO and Digital Marketing.
- Good understanding of SEO fundamentals, keyword research, on-page SEO, off-page SEO, and technical SEO.
- Hands-on experience with Google Analytics, Google Search Console, Google Keyword Planner, and SEO tools such as SEMrush, Ahrefs, or similar.
- Basic knowledge of HTML, website structure, and technical SEO concepts.
- Good understanding of content optimization and digital marketing strategies.
- Knowledge of social media marketing and content marketing is an added advantage.
- Strong analytical and problem-solving skills with the ability to interpret SEO performance data.
- Valuable written and verbal communication skills.
- Ability to work independently as well as collaborate with development and content teams.
- Candidates with experience in B2B, SaaS, IT services, or technology companies will be preferred.

📌 Wanted SEO Analyst with 1-2 yrs exp along with digital marketing (Chennai)
🏢 Gharuda Infotech
📍 Chennai