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- Market scanning, research and identification and appoint of potential distributor
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- Ensuring set-up of marketing collaterals & displays at the retailer prior to launch
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- Deployment of sales activation plan, BTL activities, CP meets & brand positioning
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- Maximizing reach (Numerical Dist., Weighted Dist.) in the city
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- Continuously monitoring & improving channel partner health dealer, distributor
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SALES AND COLLECTION
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- Regular market visits, assuring visible availability of Crompton kitchen appliances
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- Planning and achieving annual budget & collection, ROD plan deployed for the city
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- Manage all channel partners in the respective city (GT, MOR, EBO etc)
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- Achieving product wise, channel wise monthly sales targets.
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- Ensuring monthly sell in and sell out targets of direct channel partners and ensuring of phasing and strong order pipeline for the month.
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- Improving premium contribution of the total kitchen appliances sales
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- Overall business development of the category – interfacing with architects, builders & interior contractors
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OPERATIONS
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- Coordinating with Commercial and C & F / warehousing operations as per laid down policies.
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- Ensuring stock liquidation and min. stock levels as per sales forecasting
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- Driving process improvement initiatives & effective implementation in the city.
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- Ensuring all retailer demands concerning service SLAs, customer service and salesperson trainings are timely addressed
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- Preparing daily, weekly and monthly MIS in terms of targets assigned & achieved
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- Executing cross functional efficiency between sales, service, finance, logistics etc.
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PEOPLE
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- Engaging dealers/retailers to achieve sales quotas and evaluating their performance based on their ability or inability to achieve sales quotas
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- Training of all off role employees (in shop promoters) in the city
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MARKET DEVELOPMENT
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- Consolidating market feedback on products, sharing a monthly & quarterly report
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- Provide monthly information to Top Management on potential data, new product opportunities, competition analysis, analytics for forecasting
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