Public Relations Senior Executive Job Description Reports To: Group Head Top 5 things you will do in your role: 1. Media Relations & Outreach Identify and engage with relevant entertainment journalists, publications, influencers, creators, and industry stakeholders. Build and maintain strong relationships with media contacts across film, OTT, television, music, lifestyle, and entertainment. Drive media outreach for press releases, interviews, features, reviews, announcements, and story placements. Identify relevant media opportunities for clients and ensure timely follow-ups. 2. Content Development & Communication Draft press releases, media pitches, briefing notes, interview briefs, reports, agendas, and other communication materials. Develop communication ideas and content aligned with client objectives and entertainment trends. Support the creation of client presentations, campaign decks, and internal documents. Ensure all communication is accurate, timely, and aligned with the client's brand and messaging. 3. Client Servicing & Execution Support the day-to-day management of entertainment client accounts and deliverables. Coordinate with internal teams, talent, media, influencers, and other stakeholders to execute campaigns and communication plans. Support the execution of film/OTT launches, talent campaigns, screenings, events, premieres, media interactions, and other entertainment-led activations. Manage client requests and ensure smooth communication and timely delivery of projects. 4.



Campaign Coordination & Reporting Assist in planning and executing PR campaigns, launches, events, and media activations. Monitor campaign performance and maintain media coverage and campaign trackers. Prepare media monitoring reports, campaign summaries, and competitive analysis. Track relevant entertainment conversations, trends, and opportunities to identify potential PR opportunities for clients. 5. Industry Awareness & Relationship Building Stay updated on the entertainment, media, OTT, film, music, celebrity, and influencer landscape. Proactively identify relevant media and industry opportunities for clients. Build strong working relationships with journalists, influencers, creators, talent teams, and industry stakeholders. Demonstrate curiosity, adaptability, and a proactive approach in a fast-paced agency environment. Top 5 things you need to have for this role: 3+ years of experience in PR, communications, media relations, or a similar role, preferably with experience in the entertainment sector. Strong understanding of the entertainment media landscape, including films, OTT, talent, music, and lifestyle. Strong existing media relationships, particularly with entertainment and lifestyle publications. Excellent written and verbal communication skills, with the ability to develop compelling pitches and communication. Ability to manage multiple accounts, stakeholders, and deadlines in a quick-paced agency environment.

📌 Senior Public Relations Executive (Mumbai)
🏢 MSL India
📍 Mumbai