Public Relations Senior Executive

Job Description

Reports To: Group Head

Top 5 things you will do in your role:

1. Media Relations & Outreach

- Identify and engage with relevant entertainment journalists, publications, influencers, creators, and industry stakeholders.
- Build and maintain strong relationships with media contacts across film, OTT, television, music, lifestyle, and entertainment.
- Drive media outreach for press releases, interviews, features, reviews, announcements, and story placements.
- Identify relevant media opportunities for clients and ensure timely follow-ups.

2. Content Development & Communication

- Draft press releases, media pitches, briefing notes, interview briefs, reports, agendas, and other communication materials.
- Develop communication ideas and content aligned with client objectives and entertainment trends.
- Support the creation of client presentations, campaign decks, and internal documents.
- Ensure all communication is accurate, timely, and aligned with the client's brand and messaging.

3. Client Servicing & Execution

- Support the day-to-day management of entertainment client accounts and deliverables.
- Coordinate with internal teams, talent, media, influencers, and other stakeholders to execute campaigns and communication plans.
- Support the execution of film/OTT launches, talent campaigns, screenings, events, premieres, media interactions, and other entertainment-led activations.
- Manage client requests and ensure smooth communication and timely delivery of projects.

4.



Campaign Coordination & Reporting

- Assist in planning and executing PR campaigns, launches, events, and media activations.
- Monitor campaign performance and maintain media coverage and campaign trackers.
- Prepare media monitoring reports, campaign summaries, and competitive analysis.
- Track relevant entertainment conversations, trends, and opportunities to identify potential PR opportunities for clients.

5. Industry Awareness & Relationship Building

- Stay updated on the entertainment, media, OTT, film, music, celebrity, and influencer landscape.
- Proactively identify relevant media and industry opportunities for clients.
- Build strong working relationships with journalists, influencers, creators, talent teams, and industry stakeholders.
- Demonstrate curiosity, adaptability, and a proactive approach in a fast-paced agency environment.

Top 5 things you need to have for this role:

- 3+ years of experience in PR, communications, media relations, or a similar role, preferably with experience in the entertainment sector.
- Strong understanding of the entertainment media landscape, including films, OTT, talent, music, and lifestyle.
- Robust existing media relationships, particularly with entertainment and lifestyle publications.
- Excellent written and verbal communication skills, with the ability to develop compelling pitches and communication.
- Ability to manage multiple accounts, stakeholders, and deadlines in a fast-paced agency environment.

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📌 Senior Public Relations Executive (Mumbai)
🏢 MSL India
📍 Mumbai