Key Responsibilities
Plan and execute digital marketing campaigns aligned with business goals and budgets.
Manage paid advertising campaigns on Google Ads, Meta/Facebook Ads, and other relevant platforms.
Conduct keyword research, audience targeting, and ad copy optimization.
Monitor campaign performance and optimize campaigns to improve CTR, conversions, and ROI.
Plan and execute email marketing campaigns, including audience segmentation and performance tracking.
Analyze campaign data, KPIs, and trends to identify optimization opportunities.
Conduct A/B testing and implement data-driven optimization strategies.
Optimize landing pages and conversion funnels to improve conversion rates and reduce bounce rates.
Manage and allocate marketing budgets effectively across different channels.
Conduct competitor analysis and stay updated with digital marketing trends.




Prepare regular campaign performance reports covering KPIs, spending, and ROI.
Collaborate with internal teams to ensure smooth execution of marketing strategies.

Requirements
2–3 years of hands-on experience in Performance Marketing / Digital Marketing.
Solid knowledge of Google Ads and Meta Ads.
Understanding of PPC, keyword research, audience targeting, CTR, CPC, CPL, and conversion tracking.
Positive analytical and problem-solving skills.
Ability to analyze campaign data and make data-driven decisions.
Experience with A/B testing and conversion rate optimization is an advantage.
Positive communication and reporting skills.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Performance Marketing Executive Ghansoli
🏢 Abstract Digital World
📍 Ghansoli