Associate Manager / Manager – Qualitative Research (Individual Contributor)

The CoinDCX Journey: Building the Future of Consumer-Centric Finance

At CoinDCX, our mission is to make crypto and blockchain accessible to every
Indian by building products that are secure, intuitive, and trusted.

As crypto evolves from an early-adopter category to a mainstream financial
product, understanding people has become just as important as building
technology. Every feature we launch, every campaign we create, and every
customer experience we design has the potential to influence how millions of
Indians engage with digital assets.

Our Consumer Insights team sits at the intersection of Product, Design,
Marketing, Strategy, Analytics, and the Founder's Office. We help the
organisation move beyond knowing what customers do to understanding why they do
it—bringing the voice of the customer into every important business decision.

This role sits at the heart of that mission, uncovering deep human insights
that shape product innovation, customer growth, and brand strategy.

About the Role

We are seeking a curious, empathetic, and business-minded Qualitative
Researcher to join our central Consumer Insights team.

You will be responsible for leading end-to-end qualitative research
initiatives that help the organisation deeply understand customers, uncover
unmet needs, validate product opportunities, and influence strategic decisions
across the business.

This role is critical to building customer empathy across:

* Product discovery and innovation
* User experience and journey optimisation
* Brand positioning and communication
* Customer acquisition and retention strategy
* Market and behavioural understanding
* You will work closely with Product, Design, Marketing, Strategy, Analytics,
and the Founder's Office to ensure customer understanding remains central to
every important decision

Why This Role Exists

* Analytics can tell us what customers are doing.
* Qualitative research helps us understand why.
* As CoinDCX continues to scale its products, customer base, and business
complexity, there is a growing need for researchers who can uncover
motivations, anxieties, unmet needs, and behavioural patterns that cannot be
observed through data alone.
* There is a critical need for someone who can:
* Discover unmet customer needs before they become obvious to the market.
* Help Product and Design teams build experiences customers genuinely value.
* Build empathy across the organisation by bringing authentic customer voices
into business conversations.
* Translate qualitative observations into strategic recommendations that
influence decisions.
* Establish research as a strategic capability rather than a validation
function.
* This role ensures that customer understanding becomes a competitive
advantage for CoinDCX as we build the future of investing and digital finance.

What You'll Do





Customer Discovery & Qualitative Research

* Lead end-to-end qualitative research projects from business problem
definition to strategic recommendations.
* Design and execute research across customer, product, and brand domains.
* Conduct:
* In-depth Interviews (IDIs)
* Focus Group Discussions (FGDs)
* Customer Immersions
* Ethnographic Research
* Diary Studies
* Contextual Inquiry
* Exploratory Research
* Usability Studies
* UX Research
* Identify customer motivations, barriers, aspirations, unmet needs, and
behavioural patterns that influence business decisions.

Product Discovery & Innovation

Partner with Product and Design teams to identify opportunities for new
products and improved customer experiences.

Conduct early-stage discovery research, concept testing, and proposition
evaluation.

Support product roadmap decisions through deep customer understanding.

Identify whitespace opportunities and emerging customer needs.

Insight Generation & Storytelling

Analyse qualitative data to uncover meaningful patterns and strategic
insights.

Translate customer conversations into compelling narratives that influence
business decisions.

Develop research reports, frameworks, personas, customer journeys, and
opportunity maps.

Present findings to senior leadership through engaging storytelling.

Cross-Functional Collaboration

Partner closely with Product, Design, Marketing, Strategy, Analytics, and
Business teams.

Help stakeholders frame research questions and identify the right research
approach.

Collaborate with Quantitative Research and Analytics teams on mixed-method
studies where required.

Champion customer empathy across the organisation.

Research Operations & Capability Building

Contribute to establishing scalable qualitative research practices and
knowledge repositories.

Leverage AI tools to improve research efficiency across interview synthesis,
thematic analysis, reporting, and insight generation.

Support the development of repeatable research frameworks and best practices.

You'll Excel in This Role If You Have

Core Requirements

3–5 years of experience in qualitative research.

Experience working with leading research agencies such as Kantar, Ipsos,
NielsenIQ, Human8, Quantum, FSG, or similar research and consulting firms.

Agency-only experience is absolutely acceptable.

Experience independently leading qualitative research studies.

Robust moderation skills across IDIs, FGDs, customer immersions, and
exploratory research.





Exceptional qualitative analysis and synthesis capabilities.

Excellent storytelling and presentation skills.

Ability to identify patterns across customer narratives and translate them
into actionable business recommendations.

Experience managing multiple stakeholders and projects simultaneously.

Ability to thrive in ambiguity and solve complex business problems.

Preferred

Experience in fintech, investing, trading, crypto, or adjacent consumer
technology categories.

Exposure to UX research and product discovery methodologies.

Familiarity with quantitative research fundamentals and mixed-method research.

Experience using AI tools to accelerate research planning, analysis,
synthesis, reporting, and insight generation.

What You'll Bring

Deep Customer Empathy

Exceptional Moderation & Interviewing Skills

Behavioural Analysis & Pattern Recognition

Strategic Storytelling & Insight Synthesis

Cross-Functional Stakeholder Collaboration

Product Discovery & Innovation Mindset

AI-Enabled Research Workflows

Ownership & Business Curiosity

You'll Know You're Winning When

Product, Design, and Marketing teams proactively seek research before making
key decisions.

Customer interviews consistently uncover actionable opportunities for product
and business improvement.

Research findings influence product roadmaps, customer experience
improvements, and growth initiatives.

Stakeholders reference customer insights during planning and decision-making
discussions.

Research outputs become faster, richer, and more scalable through effective
use of AI.

Customer empathy becomes embedded across teams rather than existing only
within the research function.

What Success Looks Like

A mature qualitative research practice that is trusted across the
organisation.

Customer insights directly influence product strategy, design decisions, and
brand initiatives.

Product teams develop experiences grounded in genuine customer needs rather
than assumptions.

Research becomes a strategic input into business planning rather than a
post-decision validation exercise.

The voice of the customer becomes embedded across Product, Design, Marketing,
Strategy, and Leadership decision-making.

Hiring Process

Here's what your interview journey with CoinDCX looks like:

Application Review

Recruiter Connect

Portfolio Round

Research Case Study & Discussion

Hiring Manager Round

Culture & Values Discussion

Ready to Help Build the Future of Customer-Centric Finance?

If you're passionate about understanding people, uncovering meaningful human
truths, and influencing the future of products through deep customer empathy,
this role puts you at the centre of CoinDCX's most important business decisions.



Join CoinDCX and help build one of India's most impactful Consumer Insights
functions.

📌 Assistant Manager/Manager - Qualitative Research (Bengaluru)
🏢 Growth & Marketing
📍 Bengaluru