Manager / Senior Manager – Quantitative Research (Individual Contributor)

The CoinDCX Journey: Building the Future of Consumer-Centric Finance

At CoinDCX, our mission is to make crypto and blockchain accessible to every
Indian by building products that are secure, intuitive, and trusted.

As crypto evolves from an early-adopter category to mainstream finance, every
product decision, marketing investment, and strategic bet needs to be rooted in
a deep understanding of customer behaviour. While analytics tells us what
customers are doing, research helps us understand why-and more importantly,
what they are likely to do next.

Our Consumer Insights team sits at the intersection of Product, Marketing,
Design, Strategy, Analytics, and the Founder's Office. We help the organisation
make smarter, customer-first decisions by combining behavioural data with
robust research and turning complexity into actionable business insights.

This role sits at the heart of that mission, helping CoinDCX build a scalable
consumer intelligence capability that informs product innovation, brand
strategy, customer growth, and long-term business decisions.

About the Role

We are seeking a highly analytical, business-oriented Quantitative Research
professional to join our central Consumer Insights team.

You will be responsible for leading end-to-end quantitative research
programmes that generate actionable customer intelligence across product,
brand, and business domains. From identifying market opportunities and tracking
customer behaviour to evaluating product performance and measuring brand
health, your work will directly influence how CoinDCX builds products and grows
its customer base.

This role is critical to driving evidence-based decision-making across:

Customer understanding and segmentation

Product strategy and feature prioritisation

Brand health and marketing effectiveness

Customer experience measurement

Business strategy and market opportunity identification

You will work closely with Product, Marketing, Design, Strategy, Analytics,
and the Founder's Office to ensure customer understanding becomes a core input
into every major business decision.

Why This Role Exists

CoinDCX generates millions of customer interactions every day.

Analytics helps us measure behaviour.

Quantitative research helps us understand the attitudes, motivations,
perceptions, and unmet needs that drive those behaviours.

As the business continues to scale, there is an increasing need for robust
consumer intelligence that helps teams make confident decisions rather than
relying on assumptions.

There is a critical need for someone who can:

Design scalable research programmes that continuously monitor customer,
product, and brand health.

Translate complex business questions into rigorous research frameworks.

Combine research findings with behavioural and business data to generate
richer customer insights.

Identify emerging customer trends,



market opportunities, and growth levers.

Influence strategic decisions through clear, data-driven storytelling.

This role ensures that customer understanding becomes a strategic asset that
guides product development, brand building, and business growth.

What You'll Do

Customer & Market Intelligence

Lead end-to-end quantitative research projects from business problem
definition through stakeholder recommendations.

Design and execute research across customer, product, and brand domains.

Lead studies including:

Usage & Attitude (U&A;) Studies

Customer Segmentation

Brand Tracking

Product Tracking

Customer Satisfaction & Experience Measurement

Concept & Proposition Testing

Market Opportunity Studies

Ad-hoc Quantitative Research

Develop scalable tracking programmes that provide continuous visibility into
changing customer behaviour.

Data Analysis & Insight Generation

Analyse survey data and behavioural datasets to identify meaningful customer
patterns.

Partner with Analytics teams to combine research findings with product and
business metrics.

Translate complex datasets into clear business narratives and strategic
recommendations.

Develop dashboards, trackers, and frameworks that democratise customer
insights across the organisation.

Business Partnership

Partner with Product, Marketing, Design, Strategy, Analytics, and Leadership
teams to frame business questions into research problems.

Provide research-led recommendations that influence roadmap prioritisation,
marketing strategy, customer acquisition, and retention initiatives.

Support experimentation by evaluating customer response to new products,
propositions, and experiences.

Champion evidence-based decision-making across the organisation.

Research Excellence & Capability Building

Establish scalable quantitative research programmes and best practices.

Improve research speed and efficiency through AI-enabled workflows.

Build repeatable frameworks for tracking customer, product, and brand
performance over time.

Continuously evolve the organisation's consumer intelligence capability.

You'll Excel in This Role If You Have

Core Requirements

5–7 years of experience in quantitative research.

Mandatory experience working with leading research agencies such as Kantar,
Ipsos, NielsenIQ, GfK, or similar organisations for at least 3–4 years.

Preferably followed by experience within a consumer-facing brand, fintech,
technology company, or high-growth startup.





Hands-on experience designing and executing large-scale quantitative research
programmes.

Strong analytical capabilities with the ability to identify meaningful
customer patterns within large datasets.

Excellent storytelling skills with the ability to translate numbers into
business decisions.

Experience working closely with Analytics and Data Science teams.

Solid stakeholder management and project management capabilities.

Excellent presentation and communication skills.

Preferred

Experience in fintech, investing, trading, crypto, or other high-involvement
consumer categories.

Familiarity with behavioural analytics and experimentation.

Experience using AI tools to accelerate research design, analysis, reporting,
and insight generation.

Exposure to advanced quantitative methodologies, statistical analysis, or
modelling techniques.

What You'll Bring

Customer & Market Intelligence

Data Storytelling & Insight Generation

Strategic Business Thinking

Quantitative Research Design

Cross-Functional Stakeholder Collaboration

Analytical Rigour & Structured Problem Solving

AI-Enabled Research Workflows

Ownership & Commercial Acumen

You'll Know You're Winning When

Stakeholders proactively rely on research before making strategic decisions.

Customer tracking programmes become the single source of truth for customer,
product, and brand health.

Product and Marketing teams consistently use research findings to shape
roadmaps and campaigns.

Research findings are integrated with behavioural analytics to generate
richer business insights.

Research delivery becomes faster and more scalable through AI-enabled
workflows.

Customer understanding becomes embedded across planning, prioritisation, and
decision-making.

What Success Looks Like

A robust quantitative consumer intelligence capability that continuously
informs strategic decisions.

Product, Marketing, and Leadership teams confidently use research as a
foundation for decision-making.

Customer, product, and brand tracking programmes become institutionalised
across the business.

Research consistently identifies growth opportunities, validates strategic
bets, and reduces decision-making risk.

The voice of the customer is represented in every significant product,
marketing, and business decision.

Hiring Process

Here's what your interview journey with CoinDCX looks like:

Application Review

Recruiter Connect

Quantitative Research Case Study & Discussion

Hiring Manager Round

Culture & Values Discussion

Ready to Help Build the Future of Customer-Centric Finance?

If you're passionate about uncovering patterns in customer behaviour,
transforming data into strategic decisions, and building one of India's most
impactful Consumer Insights functions, this role puts you at the centre of
CoinDCX's most important business decisions.

Join CoinDCX and help shape the future of customer-led innovation in digital
finance.

📌 Manager/Senior Manager - Quantitative Research (Bengaluru)
🏢 Growth & Marketing
📍 Bengaluru