The CoinDCX Journey

At CoinDCX, our mission is clear – to make crypto and blockchain accessible
to every Indian and enable them to participate in the future of finance.

As India’s first crypto unicorn valued at $2.45B, we are reshaping the
financial ecosystem by building safe, transparent, and scalable products that
power adoption at scale. We believe that change starts together – it begins
with bold ideas, relentless execution, and people who want to build what’s next.

If you’re driven by purpose and thrive in environments where your work
defines the next chapter of an industry, you’ll feel right at home here.

About the Role

The Futures New Volume Charter is the growth engine for CoinDCX’s F&O;
business. This charter owns the entire top-of-funnel and early lifecycle
journey – from acquiring new F&O; users through Brand and Performance Marketing,
to activating them in M0 (first month) and building trading habit in M1 (second
month).

As Senior Manager, you will be the single owner of new user volume for
Futures. Your job is to ensure that the right users enter the funnel, activate
quickly, and ramp their trading volumes within the first two months. You’ll
work across Marketing, Product, Growth, and Data to build scalable
acquisition-to-activation systems – not one-off campaigns.

This is a high-stakes, high-autonomy charter. You’ll think like a GM for the
“new user” segment – owning the numbers, diagnosing problems from first
principles, and driving cross-functional execution with urgency. If the
situation demands, you will also build and manage a small team to scale this
charter.

What You’ll Do

* Own the New Volume Number: Be the DRI for new user MTUs and AVPUs across M0
and M1. Build a deep, decomposed view of what drives new user volume and own
each lever with full accountability.
* Drive Acquisition Strategy (Brand + Performance): Partner with Marketing
Team to shape the acquisition funnel for F&O.; Influence Brand and Performance
Marketing spend, targeting, and messaging to ensure the right trader profiles
enter the funnel. Own the business case for acquisition budgets and hold
Marketing accountable for funnel quality, not just top-line leads.
* M0 Activation: Design and execute the activation playbook for new F&O;
users. Ensure users who sign up place their first trade quickly and with
meaningful volume. Diagnose activation drop-offs, run experiments, and build
repeatable onboarding-to-first-trade systems.
* M1 Volume Ramp: Own the transition from “trial” to “habit.” Build programs
that increase trading frequency and volume in the user’s second month. Work
with Product and Growth to create nudges, incentives,



and feature experiences
that deepen engagement before users reach the retention stage.
* Revenue Decomposition & Diagnosis: Break down new user revenue into its
constituent drivers (acquisition volume, activation rate, trades per user,
volume per trade). Identify which levers to pull, diagnose underperformance,
and design interventions grounded in data.
* Cross-Functional Execution: Work daily with Product, Growth, Marketing, and
Data teams. Influence without authority – align stakeholders around the new
volume charter, unblock execution bottlenecks, and ensure launches happen on
time and on target.
* Experimentation & Iteration: Build a culture of rapid experimentation. Run
A/B tests across onboarding flows, incentive structures, and engagement hooks.
Use data to iterate fast and scale what works.
* Strategic Communication: Present charter performance, insights, and
recommendations to the Category Head and leadership. Translate funnel metrics
into clear business narratives that drive resource allocation decisions.

You’ll Excel in This Role If You

* Think in Funnels and Cohorts: You naturally decompose a growth problem into
funnel stages and cohort behaviours. You know the difference between an
acquisition problem and an activation problem and solve accordingly.
* Have Acquisition DNA: You’ve worked closely with or within marketing/growth
teams. You understand CAC, payback periods, channel mix, and how to hold
acquisition spend accountable to downstream volume, not just sign-ups.
* Solve from First Principles: You don’t copy playbooks. You diagnose the
root cause, build a hypothesis, test it, and iterate. You ask “why” five times
before asking “how.”
* Are Data-Obsessed: You live in dashboards but don’t wait for them. You
write your own SQL, pull raw data, and form hypotheses before the weekly review.
* Influence Across Functions: You get things done through Product, Marketing,
and Tech without positional authority. You build trust through clarity and
follow-through.
* Move Fast with Rigour: You bias for action but never skip the “why.” You
can run a sprint and a strategy session in the same week.

Must-Have Qualifications

* 5–8 years of experience in business, category management, growth, or
revenue roles at high-growth companies.
* Prior experience owning acquisition, activation,



or early-lifecycle metrics
for a product or category.
* Strong understanding of revenue decomposition, funnel analysis, and
cohort-based thinking.
* Demonstrated ability to work with and influence Marketing, Product, and
Growth teams.
* First-principles, business-first problem-solving orientation.
* Proficiency in SQL – ability to write queries, build analyses, and extract
insights independently.
* Excellent communication – can translate data into business narratives for
leadership.Nice-to-Have Qualifiers

* MBA from a Tier-1 institute.
* Prior category or P&L; ownership experience.
* Experience at Tier-1 startups or high-growth B2C platforms.
* Familiarity with crypto, trading, or financial products.
* Experience managing performance marketing budgets or working closely with
performance teams.

Metric Ownership

* New User MTUs (M0 + M1) Unique new users actively trading Futures in their
first and second month. The primary measure of acquisition effectiveness and
early activation.

* Current User AVPUs (M0 + M1) Average trading volume per new user in M0 and M1.
Measures depth of early engagement and quality of acquired users.

* Acquisition Funnel Quality Conversion from sign-up to first F&O; trade
(activation rate), segmented by acquisition channel (Brand vs Performance).
Ensures marketing spend translates to real trading users.

* M0 → M1 Carry-Over Rate Percentage of M0 users who return and trade in M1.
The bridge metric between acquisition and retention.

Hiring Process

* Application Review – We assess for skills, alignment, and intent.
* Recruiter Connect – A short conversation to understand you better.
* Functional Round(s) – Deep dive into your approach, craft, and
problem-solving.
* Assignment / Simulation Round – A take-home task or live problem-solving
exercise to understand how you think and execute.
* Culture & Values Discussion – A conversation to understand our ways of
working and how you thrive best.
* Founder Conversation (Optional) – For certain roles, you may meet our
founders to explore strategic alignment.

Where We Work

We believe the best ideas emerge when people build together. Collaboration,
speed, and trust come alive when teams share the same space. This role is based
out of ourBengaluru office, where energy, alignment, and innovation move in
real time.

Perks That Empower You

Design Your Own Benefits: Flexible perks to match your lifestyle.

Unlimited Wellness Leaves: Rest and recharge as you need.

Mental Wellness Support: Access to therapy and wellness resources.

Learning Sessions: Bi-weekly learning and growth opportunities.

📌 Sr. Mrg/Assoc Dir - Category (F&O - Acquisition) (Bengaluru)
🏢 Derivatives Business
📍 Bengaluru