Overview:

We are seeking a data-driven CRO (Conversion Rate Optimization) / Experimentation Specialist with 4–5 years of experience in A/B testing and digital experimentation. The ideal candidate will design, execute, and analyze experiments to improve user experience, conversion rates, and business KPIs across digital platforms.

Responsibilities:

- Develop and execute a structured experimentation roadmap aligned with business goals
- Design and run A/B and multivariate tests across web and mobile platforms
- Translate business problems into testable hypotheses and measurable success criteria
- Collaborate with product, design, and engineering teams to implement experiments
- Analyze experiment results using statistical rigor and provide actionable insights
- Work on real-time/personalization use cases to deliver dynamic user experiences




- Maintain experimentation documentation and ensure best practices are followed
- Build dashboards and reports for stakeholders

Qualifications:

- 4–5 years of experience in CRO, A/B testing, or digital experimentation
- Hands-on experience with tools such as Adobe Target, VWO, Optimizely, or similar
- Strong understanding of experimentation frameworks, hypothesis creation, and statistical significance
- Experience working with real-time data use cases and personalization strategies
- Proficiency in web analytics tools such as GA4 and Adobe Analytics
- Robust analytical skills with ability to interpret data and communicate insights
- Basic understanding of HTML, CSS, and Java Script is a plus

📌 MarTech Solutions - Senior Analyst (Pune)
🏢 Nameless
📍 Pune