Director of Creative Strategy, AI Creative Production (100% Remote | $2,000–$3,000 USD/mo Base + performance bonuses About the Mission411 Locals is hiring a Director of Creative Strategy to architect and manage our high-volume Meta Ads video performance engine. We generate direct-response leads for 3,500+ US home service SMBs (HVAC, plumbing, roofing) and are scaling to 10,000+ accounts. We need an operational leader to translate market research into production briefs, manage video teams, and leverage cutting-edge Generative AI tools for rapid creative testing at scale. Core Responsibilities AI-Driven Briefing Architecture: Conduct customer/competitor research in home service verticals. Use LLMs to generate high-converting hooks, script variations, visual shot lists, and CTAs. High-Volume Generative Pipeline: Lead videographers, AI producers, and editors. Build a hybrid production pipeline incorporating tools like Hey Gen, Eleven Labs, Midjourney, Kling, Seedance, Higgsfield, Cap Cut, Nanobanana, and Chat GPT image generation. Testing & Iteration Frameworks: Track upper- and lower-funnel KPIs (Hook Rate, Hold Rate, CTR, CPL, CPA). Systematically iterate winning ad formulas. Multi-Industry Scalability: Architect systems to rapidly scale across 20+ home service verticals and thousands of client accounts. Key Performance Targets Leads per Customer/Day: Scale average from 0.3 ➔ 2+ leads/day. Cost Per Lead (CPL): Reduce blended CPL from $15 ➔ Under $10.



Winning Formula Velocity: Discover and scale current winning video frameworks weekly. Must-Have AI & Performance Qualifications8+ years in performance marketing, direct-response advertising, or creative strategy.5+ years managing creative teams, videographers, or video production operations. Hands-on AI Proficiency: Demonstrated expertise with tools like Claude/Chat GPT (scripts/frameworks), Nanobanana/Chat GPT image gen (storyboarding/visuals), and Kling, Seedance, Higgsfield, Cap Cut, Eleven Labs, and Hey Gen (video generation and editing). Proven track record of reducing CPL for direct-response Meta video campaigns. Work Conditions & Compensation Base Salary: $2,000 - $3,000 USD / month base + Performance Bonuses tied directly to CPL reduction and lead volume targets. Environment: 100% Remote flexibility. Reporting: Direct to Executive Leadership. APPLICATION INSTRUCTIONS (REQUIRED - READ CAREFULLY)Auto-generated applications or generic resume blasts will be automatically discarded. To apply, follow these exact steps: Send an email to with the Subject Line : Director of Creative Strategy - Your Name List the specific AI video/creative tools you have personally used in production over the last 6 months, along with your proficiency level (1–10) for each. Work Examples: Attach or link case studies/examples of Meta video ad performance strategy you personally directed.

📌 Director Of Creative Strategy I Ai Creative Production (Aurangabad)
🏢 411 Locals
📍 Aurangabad