Google Ads Executive / PPC Executive

Job Summary

We are looking for a Google Ads Executive with hands-on experience in managing and optimizing Google Ads campaigns. The ideal candidate should have a positive understanding of Search Ads, keywords, bidding strategies, conversion tracking, ad assets, campaign performance, and basic troubleshooting.

The candidate should also stay updated with recent developments in Google Ads and be comfortable working with evolving features such as AI Max for Search.

Key Responsibilities

- Set up, manage, and optimize Google Ads Search campaigns.
- Conduct basic keyword research and understand Broad, Phrase, and Exact Match keywords.
- Create and manage Responsive Search Ads (RSA), including headlines and descriptions.
- Understand and monitor Quality Score, CTR, CPC, conversions, and other key campaign metrics.
- Work with bidding strategies such as Manual CPC, Maximize Clicks, Maximize Conversions, and Target CPA.
- Monitor campaign budgets, spending, and performance regularly.
- Set up and monitor conversion actions and understand the difference between primary and secondary conversions.
- Use and manage relevant Google Ads assets, such as sitelinks, callouts, structured snippets, call assets, and image assets.
- Identify performance issues and take basic corrective actions when campaigns are spending without generating conversions.
- Monitor search terms and make relevant keyword/negative keyword adjustments.




- Prepare basic campaign performance reports and share insights with the team.
- Stay updated with Google Ads policies, new features, automation, and AI-driven updates.
- Have basic awareness of AI Max for Search and understand how automation may affect campaign management.
- Coordinate with the marketing/content team to improve ad messaging and campaign performance.

Required Skills

- 1+ year of experience in Google Ads/PPC/Performance Marketing.
- Hands-on experience with Google Ads Search campaigns.
- Good understanding of:
- Keywords & Match Types
- Responsive Search Ads
- Quality Score
- CTR, CPC & Conversion Rate
- Bidding Strategies
- Conversion Tracking
- Ad Assets
- Negative Keywords
- Basic understanding of Target CPA and conversion-based bidding.
- Familiarity with Google Ads policies and recent platform updates.
- Good analytical and troubleshooting skills.
- Ability to understand campaign data and identify areas for improvement.
- Good communication and reporting skills.

Nice to Have

- Experience with Google Analytics / GA4.
- Basic knowledge of Google Tag Manager.
- Experience with e-commerce or lead-generation campaigns.
- Awareness of AI Max for Search campaigns and Google's increasing use of AI and automation.

Experience

1+ Year

Job Type

Full-time

Location

Mohali, Punjab

Pay: ₹23,000.00 - ₹33,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Google Ads Specialist (India)
🏢 Blacklisted.Agency
📍 India