1. Hiring Objective

We are exploring the feasibility of building an in-house graphic design function for Nandan

Coffee to manage the brand’s ongoing creative requirements across digital, print, café

environments, campaigns, events and partnerships. The objective is to assess whether an

internal design resource can provide:

 Greater creative consistency

 Faster turnaround

 Better understanding of the Nandan Coffee brand

 Reduced dependence on external designers/agencies

 Greater ability to respond to day-to-day marketing requirements

This is currently an exploratory hiring exercise. Final hiring will be subject to commercial

feasibility and evaluation of available candidates.

2. Profiles to Explore

We should explore two possible structures:

Option A — Senior / Mid-Level Graphic Designer

Experience: Approximately 2–3 years

A designer who can independently manage the majority of Nandan Coffee’s design

requirements, understand briefs, develop concepts and execute final artwork with minimal

supervision.

Option B — Senior + Junior Designer

Senior Graphic Designer

 Approximately 2–3 years of experience

 Responsible for overall creative direction and quality

 Able to independently conceptualise and execute campaigns

 Acts as the primary design partner to Marketing

Junior Graphic Designer / Design Executive

 0–1 years of experience

 Supports the senior designer with day-to-day execution

 Handles adaptations, resizing, production artwork and simpler creative requirements

 Can develop into a more independent design role over time

Both options should be evaluated based on salary expectations, available talent and the

expected workload. The two-person structure may provide greater bandwidth and business

continuity if commercially viable.

3. Ideal Candidate Profile

We are not simply looking for someone who can create social media posts.The ideal

candidate should be a brand-focused graphic designer who can take a brief from concept

through to final execution and work across multiple physical and digital brand

touchpoints.They should have a strong understanding of:

 Branding and visual identity

 Typography

 Layout and composition

 Colour and visual hierarchy

 Campaign development

 Print production

 Digital formats

 Adapting creative across multiple formats

 Maintaining consistency within established brand guidelines

Experience in F&B, hospitality, lifestyle, retail, fashion, beauty, luxury, D2C or other premium

consumer brands would be an advantage.

4. Key Responsibilities

The designer may be required to work across:

Digital

 Instagram posts and stories

 Social media campaigns

 Digital ads

 Website/app graphics

 Emailers

 Promotional creatives

 Digital menus

Café & Physical Brand Communication

 Menus

 Table-top communication

 Tent cards

 Posters

 Signage

 In-store communication

 VM material

 Bill folders

 Packaging

 Stickers and labels

 Customer communication cards

Campaigns & Marketing

 Campaign concepts and key visuals

 Seasonal campaigns

 Product launches

 Festive communication

 Offers and promotions





 Loyalty programme communication

 Events

 Brand collaborations

 Influencer and PR collateral

Corporate / Internal

 Presentations

 Marketing decks

 Partnership proposals

 Internal communication

 Other ad-hoc brand requirements for events etc.

5. Technical Skills

Essential

Solid working knowledge of:

 Adobe Photoshop

 Adobe Illustrator

 Adobe InDesign

 Canva

Preffered

 Figma

 Basic motion graphics

 Basic video editing

 After Effects / Premiere Pro

Strong design fundamentals and creative thinking are more important than proficiency in

every software tool.

6. Portfolio — Mandatory

A portfolio must be reviewed before a candidate is shortlisted for an interview.

We should specifically look for evidence of:

Brand Design

 Working within an existing brand identity

 Creating consistent visual systems

 Translating brand guidelines into different applications

Campaign Work

 Concept development

 Campaign key visuals

 Multiple adaptations from one campaign idea

Digital

 Social media

 Digital advertising

 Email/digital communication

Physical / Print

 Menus

 Packaging

 Posters

 Signage

 Retail/in-store communication

Overall Design Quality

 Strong typography

 Good spacing and composition

 Attention to detail

 Good visual hierarchy

 Sophisticated use of imagery

 Ability to create premium-looking work without over-designing

The quality of the work should be prioritised over the number of brands or clients listed on

the CV.

7. Previous Experience

When HR shares a candidate, please provide:

 Current/previous organisation

 Total years of experience

 Duration in each role

 Nature of the role

 Brands/clients worked on

 Whether experience was agency-side or in-house

 Team structure

 Level of independent responsibility

 Type of design work handled

 Reason for leaving/current reason for looking

 Current/last drawn salary

 Expected salary

 Notice period

 Portfolio link

For candidates with agency experience, establish how much of the work they personally

created versus work produced by the wider agency/team.

8. Professional & Personal Attributes

The ideal candidate should be:

 Creative but commercially minded

 Detail-oriented

 Proactive

 Able to work independently

 Comfortable working with multiple deadlines

 Able to manage multiple briefs simultaneously

 Comfortable receiving feedback and making revisions

 Able to understand a brief rather than simply execute instructions

 Good at communicating with non-design teams

 Organised with files and artwork

 Comfortable working in a fast-paced marketing environment

 Interested in understanding the brand and its customers

For the senior role,



we should particularly look for someone who can challenge a brief

constructively and bring ideas to the table, rather than only execute what is given to them.

9. Design Test

All shortlisted candidates should complete a small design assignment before the final hiring

decision.

The test should assess:

 Understanding of the brief

 Creative thinking

 Concept development

 Typography

 Layout

 Visual hierarchy

 Brand understanding

 Attention to detail

 Ability to work within constraints

 Quality of final execution

The assignment should be limited in scope and time and should not involve creating

substantial work that could be used commercially.

10. Interview Assessment for shortlisted candidates

Candidates should ultimately be assessed on five key areas:

Design Ability

Quality of visual execution and design fundamentals.

Creative Thinking

Ability to develop concepts rather than simply execute.

Brand Understanding

Ability to work within and strengthen a brand identity.

Execution

Speed, accuracy, adaptability and attention to detail.

Working Style

Communication, ownership, ability to receive feedback and collaboration with the wider

team.

11. Red Flags

Be cautious about candidates who:

 Have a portfolio consisting almost entirely of basic social media templates

 Rely heavily on Canva templates without demonstrating original design thinking

 Have visually inconsistent work

 Cannot explain the thinking behind their designs

 Have little or no experience adapting work across different formats

 Struggle with typography and layout fundamentals

 Require highly detailed instructions for every task

 Have frequent short stints without a clear explanation

 Present work in their portfolio that they cannot clearly explain their contribution to

12. Educational Qualifications

Preferred:

 Bachelor's/Diploma in Graphic Design

 Visual Communication

 Communication Design

 Fine Arts

 Advertising/Creative Design

 Related discipline

Portfolio and professional capability should take precedence over formal education where a

candidate demonstrates strong relevant experience.

13. Key Screening Requirement

We are looking for a brand/marketing graphic designer in house fulltime.

The candidate should be capable of working across both digital and physical brand

touchpoints and should demonstrate strong visual fundamentals, creative thinking and the

ability to execute independently.

Pay: ₹21,000.00 - ₹60,000.00 per month

Benefits:

- Provident Fund

Application Question(s):

- How many years of experience do you have as a Graphic Designer?
- Do you have experience in branding and marketing design?
- Are you proficient in Adobe Photoshop, Illustrator, and InDesign?
- Do you have experience creating both digital and print designs?
- Do you have experience with packaging, menus, signage, or other physical brand materials?
- Can you share your portfolio link showcasing your graphic design work?
- Are you comfortable working independently in an in-house, full-time graphic design role?

Experience:

- Graphic design: 2 years (Required)

Work Location: In person

📌 Graphics Designer (India)
🏢 Yaraman Coffee, Nandan Coffee, #nandancoffee
📍 India