Key Responsibilities
1. Social Media Management

- Develop and execute social media strategies aligned with business objectives.
- Manage company profiles on Instagram, Facebook, LinkedIn, YouTube, and Google Business Profile.
- Create and manage monthly content calendars.
- Plan and coordinate posts, reels, stories, videos, campaigns, and promotional content.
- Monitor audience engagement and respond to comments and messages professionally.
- Track social media trends, algorithm updates, and competitor activities.

2. Paid Digital Marketing

- Plan, execute, and optimize Meta Ads and Google Ads campaigns.
- Manage campaigns for lead generation, brand awareness, traffic, and conversions.
- Monitor campaign budgets, CPL, CTR, CPC, conversions, and overall ROI.
- Perform audience targeting, retargeting, A/B testing, and campaign optimization.
- Identify opportunities to improve lead quality and reduce acquisition costs.

3. Lead Generation

- Manage leads generated through social media, paid campaigns, website, landing pages, and other digital channels.
- Coordinate with the sales team for lead follow-up and conversion tracking.
- Analyze lead quality and campaign performance to improve future marketing activities.

4. Content & Brand Management

- Develop creative content ideas based on target audience and business goals.
- Write engaging captions, ad copies, promotional content, and basic website content.
- Coordinate with graphic designers, video editors, agencies, and internal teams.

5. SEO & Website Marketing

- Implement basic on-page and off-page SEO activities.
- Conduct keyword and competitor research.
- Monitor website traffic, rankings,



and user engagement.

6. Analytics & Reporting

- Monitor performance using Google Analytics, Google Search Console, Meta Business Suite, and advertising platforms.
- Prepare weekly and monthly digital marketing reports.
- Analyze campaign data and provide actionable insights.

7. Marketing Strategy & Coordination

- Participate in developing quarterly and annual digital marketing plans.
- Conduct competitor and market research.
- Suggest new digital marketing initiatives and campaign ideas.
- Coordinate with sales, design, content, and management teams.

Required Skills

- Strong hands-on experience in Social Media Marketing and Digital Marketing.
- Good practical knowledge of Meta Ads and Google Ads.
- Strong understanding of lead generation and conversion campaigns.
- Knowledge of SEO, Google Analytics, Google Search Console, and Meta Business Suite.
- Good understanding of digital marketing KPIs and campaign analytics.
- Strong content writing and communication skills.
- Good knowledge of social media trends and content strategy.
- Robust analytical and problem-solving skills.
- Ability to independently plan, execute, monitor, and optimize campaigns.
- Good coordination and project management skills.
- Proficiency in MS Office / Google Workspace.

Qualification

- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Mass Communication, or a related field. BBA, Any Graduate.
- 3–4 years of relevant experience in Social Media / Digital Marketing.
- Digital marketing certifications will be an added advantage.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Social Digital Marketing Executive (India)
🏢 Megha Electromech
📍 India