Job Title

Brand Manager – B2B & D2C (Food / FMCG)

Location

Navi Mumbai (Work from Office)
Open to high-ownership candidates from FMCG

Experience

3–8 years (Major exposure to B2B branding & trade marketing mandatory)

Key Responsibilities

1. B2B Brand & Trade Marketing (Primary Focus)

- Own B2B & B2C brand positioning
- Develop trade marketing programs:
- Distributor visibility assets
- Menu branding, chef collaterals, sampling kits
- Sales decks, pitch narratives, product brochures
- Work closely with sales teams to enable demand creation, not just awareness
- Plan and execute industry events, food expos, distributor meets, chef workshops
- Build category leadership perception for Dryfruits in the B2B & B2C ecosystem

2. Product & Packaging Brand Ownership

- Own packaging communication (claims, benefits, regulatory-protected messaging) for B2B SKUs
- Collaborate with product & supply teams on new launches, naming, GTM strategy
- Ensure packaging works for both shelf impact (D2C) and functional clarity (B2B)

3. D2C Brand Presence (Secondary but Important)

- Ensure consistent brand voice across website, marketplaces, social media, and performance creatives




- Partner with performance marketing to ensure brand + conversion alignment
- Own brand guidelines and ensure adherence across all consumer touchpoints

4. Campaigns & Content Strategy

- Plan integrated brand campaigns (B2B-first, D2C-amplified)
- Work with agencies, freelancers, designers, and copywriters
- Own campaign briefs, timelines, and output quality

5. Insights, Research & Measurement

- Conduct customer & buyer research (chefs, procurement heads, distributors)
- Track brand health metrics: recall, preference, salience (where measurable)
- Measure effectiveness of trade marketing & B2B activations

Must-Have

- 3–8 years of experience in Brand Management / Trade Marketing
- Strong B2B & B2C branding exposure
- Experience working closely with sales teams & channel partners
- Hands-on execution mindset (not just agency management)
- Ability to simplify complex products into clear value propositions

Pay: ₹750,000.00 - ₹950,000.00 per year

Benefits:

- Provident Fund

Work Location: In person

📌 Brand Manager (India)
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📍 India