Marketing Head

About the Role
iApp Technologies LLP is looking for an a marketing head to drive the growth, user acquisition, engagement, and monetization of our digital products.

Key Responsibilities
Develop and execute product growth and user acquisition strategies.
Drive app growth through ASO, paid ads, social media, influencer marketing, and digital campaigns.
Optimize iOS & Android app listings to improve visibility, organic installs, and conversion.
Plan and optimize advertising campaigns across platforms such as Meta, Google, Apple Search Ads, etc.
Track key metrics including installs, CAC, ROAS, retention, conversion, and revenue.
Identify new growth opportunities through competitor, market, and performance analysis.
Work closely with product, creative, development, and marketing teams to improve product performance.
Contribute to app monetization strategies including ads, subscriptions,



and in-app purchases.
Required
3–6 years of experience in App Growth, Performance Marketing, ASO, User Acquisition, or Mobile Marketing.
Strong understanding of app growth and monetization.
Hands-on experience with ASO and at least one ASO tool such as AppTweak, Sensor Tower, Mobile Action, data.ai, FoxData, or similar.
Experience with paid acquisition platforms and performance marketing.
Robust analytical and data-driven approach with the ability to turn insights into growth strategies.
Good to Have: International/USA market experience, influencer marketing, D2C/product marketing, and experience managing creative teams

Pay: ₹80,000.41 - ₹16,000,000.27 per year

Work Location: In person

📌 Marketing head (inhouse/IT) (India)
🏢 iapp Technologies
📍 India