Designation: Assistant Manager

Location: India Maharashtra Novel Jewels - OIC

Organization: Jewellery

Job Description:

Position Purpose and Summary

To conceptualize, design, and drive the creative expression of the brand across its physical retail environments — ensuring that every store and every campaign translates brand identity into a compelling visual and emotional experience.

The role will execute the creative development of all Visual Merchandising (VM) design assets, from ideation to prototyping to in-store execution, maintaining a strong balance of aesthetic innovation and commercial practicality. This role demands creative leadership, trend sensitivity, and an eye for spatial storytelling, combined with a deep understanding of materials, retail display techniques, and luxury design language. This role combines creativity & craftsmanship with strategy & structure, bringing to life a design language that will shape the brand’s identity across its customer facing touchpoints.

Essential Duties and Responsibilities:

1. Brand Design & Creative Expression

- Execute and evolve the brand’s visual identity — ensuring consistency, innovation, and distinctiveness across all stores & touchpoints (spanning store/ retail, packaging, stationary, events, exhibits)
- Translate brand positioning and seasonal narratives into creative VM concepts through sketches, mood boards, and 3D renderings.
- Campaign-specific and topical display concepts that celebrate product craftsmanship, storytelling, and emotion.

2.



Campaign & Store Experience Design

- Partner with Product, Merchandising, and Retail teams to design and deliver 360° visual experiences for new launches, promotions, and seasonal moments.
- Adapt creative designs across diverse store formats and footprints, maintaining coherence and premium quality.
- Execute immersive, customer-centric design ideas that bring emotion and depth to each in-store interaction.

3. Innovation & Trend Leadership

- Stay ahead of design and retail trends — globally and locally — to infuse freshness, relevance, and innovation.
- Experiment with new materials, fabrication techniques, and digital integration to create forward-thinking and sustainable designs.
- Execute creative prototyping and sampling, evaluating recent display ideas for feasibility, scale, and impact.

4. Design Communication & Execution

- Create clear design guidelines and technical drawings for seamless execution by fabrication and store teams.
- Partner with the Central VM Ops team and vendors to ensure design fidelity and quality through production and rollout.
- Conduct periodic store audits to assess display impact, ensuring visual consistency and high aesthetic standards.

5. Budget Management & Resource Planning

- Work within allocated budgets while ensuring designs reflect luxury and craftsmanship.
- Source materials and finishes that are cost-effective, durable, and brand-aligned.
- Negotiate design production costs, and maintain financial accountability.

📌 Assistant Manager VM - Creative & Design (Maharashtra)
🏢 Aditya Birla Group
📍 Maharashtra