Job Summary:
We are looking for a results-driven Performance Marketing Manager to plan, execute, and optimize digital marketing campaigns for our hotels and resorts. The candidate will be responsible for driving website traffic, leads, direct bookings, revenue, and overall online visibility through paid digital marketing channels.

Key Responsibilities:

- Plan and manage performance marketing campaigns across Google Ads, Meta Ads, and other digital platforms.
- Develop campaigns to generate hotel bookings, enquiries, leads, and revenue.
- Monitor and optimize CPC, CPA, ROAS, CTR, conversion rates, and campaign performance.
- Manage budgets and ensure effective allocation of marketing spend.
- Create and optimize campaigns for hotel offers, packages, events, and seasonal promotions.
- Coordinate with the creative and content teams for ad creatives, landing pages, and promotional content.
- Conduct keyword research, audience targeting, competitor analysis,



and market research.
- Track campaign performance using Google Analytics, Google Tag Manager, and reporting tools.
- Prepare regular performance reports and provide actionable insights.
- Implement remarketing and retargeting campaigns to improve conversions.
- Work closely with the Sales, Revenue Management, Reservations, and Marketing teams.
- Stay updated with digital advertising trends, platform updates, and hospitality marketing strategies.

Experience:

- Senior-level candidate
- 7–8+ years of relevant experience
- Solid experience in performance marketing, paid media, campaign strategy, optimisation, and driving conversions.

Pay: ₹90,000.00 - ₹150,000.00 per month

Benefits:

- Flexible schedule
- Provident Fund

Work Location: In person

📌 Performance Marketing Manager (India)
🏢 Sila Leisure
📍 India