Job description:

Job description:

Job Title: Performance Marketing Executive

Location: BangaloreDepartment: Digital Marketing

About the Role

We are looking for a data-driven Performance Marketing Manager to lead paid media campaigns across Google Ads, Meta, LinkedIn, YouTube, and other digital platforms. The ideal candidate should have a strong analytical mindset, creative problem-solving skills, and the ability to drive measurable ROI through digital channels.

Key Responsibilities

- Plan, execute, and optimize performance campaigns across platforms such as:
- Google Ads (Search, Display, YouTube)
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- Other platforms: Programmatic, Quora, Reddit, etc. (as relevant)
- Develop full-funnel campaign strategies — from awareness to conversion.
- Set up, manage, and monitor campaign budgets and bids to achieve optimal CPA/CPL/ROAS.
- Analyze campaign performance data, identify trends, and provide actionable insights.
- Work closely with the creative and content teams to develop high-performing ad creatives and landing pages.
- A/B test ad copies, creatives, audience segments, and landing pages to maximize performance.
- Implement and maintain tracking and attribution using tools like GTM, GA4, Meta Pixel, and UTM parameters.
- Prepare regular campaign performance reports and dashboards for management review.
- Collaborate with SEO, CRM, and design teams to ensure an integrated digital marketing approach.




- Stay updated with the latest trends and updates in digital advertising platforms and algorithm changes.

Key Skills & Qualifications

- Bachelor’s degree in Marketing, Business, or a related field.
- 2–3 years of experience in performance/digital marketing.
- Hands-on experience managing paid campaigns on Google Ads, Meta, and LinkedIn.
- Strong knowledge of analytics tools such as Google Analytics (GA4), Tag Manager, and Data Studio.
- Proficiency in A/B testing, retargeting, and funnel optimization.
- Excellent analytical and reporting skills with advanced knowledge of Excel or Google Sheets.
- Certification in Google Ads and Meta Blueprint (preferred).
- Experience in B2B/B2C paid marketing, preferably in [industry type, e.g., SaaS / Manufacturing / Healthcare / E-commerce].

Performance Metrics (KPIs)

- Cost Per Lead (CPL) / Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Conversion Rate (CVR)
- Click-Through Rate (CTR)
- Lead Quality Score
- Campaign ROI

Why Join Us

- Opportunity to work with a fast-growing digital marketing team.
- Exposure to multi-channel campaign management and high-budget ad operations.
- Dynamic, data-driven environment where performance and creativity go hand-in-hand.

Job Type: Full-time

Work Location: In person

Job Type: Full time

Work Location: In person

Job Type: Full-time

Pay: ₹50,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist (Indiranagar)
🏢 Telco Communication India
📍 Indiranagar