Manager-Trade Marketing

A dynamic, creative, and result-oriented Senior Marketing Manager – Trade Marketing to drive brand growth across the automotive aftermarket. The ideal candidate should have a proven track record of building a brand from scratch or scaling a growing brand into a well-recognized market leader through innovative BTL marketing, offline activations, and channel marketing strategies.

Job Responsibilities:

● The role involves independently developing and executing trade marketing initiatives, strengthening brand visibility, planning product launches, promotion plans and creating impactful marketing campaigns.

● Responsible for developing and executing strategic marketing plans, identifying new market opportunities, managing customer relationships, and ensuring the company's products meet the needs of the market.

● Conducting thorough market research to identify new opportunities, trends, and competitive landscape.

● Developing and implementing marketing strategies to increase market share and brand visibility.

● Responsibilities include driving distributor, dealer, retailer, and mechanic engagement programs, planning and executing product launches, and developing retail branding and merchandising.

● Working closely with the sales team to support lead generation and conversion efforts to deliver measurable business growth. Job Requirements:





● Developing and executing marketing campaigns across various channels, including digital, print, and events.

● Develop and execute go-to-market strategies for new product launches, leveraging ATL/BTL tactics to drive brand promotion and lead generation.

● Overseeing the creation of marketing materials, including brochures, presentations, and case studies.

● Managing the company's online presence, including website content, social media, and online advertising.

● Monitoring and analyzing marketing campaign performance and adjusting strategies as needed.

● Preparing regular reports on market trends, competitor activities, and marketing performance.

● Providing insights and recommendations to senior management based on data analysis and market insights.

● Strong experience in trade or brand marketing, solid expertise in BTL and retail branding, creative thinking abilities, and a proactive approach

Good to have Skills:

● High effectiveness in managing cross-functional teams

● Experience in delivering finely tuned product marketing strategies

● Proficiency in using CRM software for data analysis and reporting purposes.

● Bachelor’s degree

● Robust communications and consultative skills. Self-initiated and proactive.

Pay: ₹1,000,000.00 - ₹1,400,000.00 per year

Work Location: In person

📌 Marketing Manager (Trade/Digital) (Gurugram)
🏢 myTVS
📍 Gurugram