Company: BanaraShe – Sumvik Traditions Private Limited
Industry: Fashion | D2C | E-Commerce
Location: Varanasi, Uttar Pradesh
Role: SEO Executive - Off-Page SEO & Link Building

About the Role

BanaraShe is looking for a hands-on Shopify SEO Specialist who can improve our website’s organic visibility, increase qualified traffic, and drive organic sales and conversions.

The ideal candidate should have robust experience in Shopify SEO, e-commerce SEO and D2C websites.

Key Responsibilities

- Manage and optimize Shopify website SEO.
- Conduct keyword research for products, collections, categories and blogs.
- Optimize product titles, descriptions, meta titles, meta descriptions and URLs.
- Optimize Shopify collection/category pages for search rankings.
- Implement On-Page SEO and Internal Linking.
- Optimize product images, ALT tags and SEO-friendly content.
- Identify and fix basic technical SEO issues.
- Monitor indexing, crawlability, broken links and duplicate content.
- Improve website structure and SEO-friendly navigation.
- Develop SEO content and blog strategies for organic growth.
- Conduct competitor and keyword gap analysis.
- Monitor performance through Google Search Console and Google Analytics.
- Track organic traffic,



keyword rankings, clicks, impressions and conversions.
- Develop SEO strategies to increase organic revenue for D2C e-commerce brands.

Candidate Requirements

- Proven experience in Shopify SEO / E-commerce SEO.
- Strong understanding of On-Page, Technical & Off-Page SEO.
- Hands-on experience with Shopify websites.
- Good knowledge of Google Search Console, Google Analytics and keyword research tools.
- Understanding of D2C e-commerce SEO and conversion optimization.
- Ability to analyze SEO data and implement actionable strategies.
- Fashion/Apparel/E-commerce experience will be preferred.
- Candidates with proven SEO results or case studies/portfolio will be preferred.

Key Performance Areas

The candidate will be evaluated on:

Organic Traffic • Keyword Rankings • Google Visibility • Product Discoverability • Organic Leads • Organic Sales • Conversion Growth

Location

Varanasi, Uttar Pradesh

If you know how to rank Shopify stores and turn organic traffic into sales, we want to hear from you!

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Senior SEO Executive (India)
🏢 BANARASHE
📍 India