About the Role

We are looking for an experienced Digital Marketing & Ecommerce Performance Specialist to manage and optimize our complete digital marketing and ecommerce advertising activities.

The candidate will be responsible for Google Ads, Meta Ads, TikTok Ads, Google Merchant Center, Google Business Profile/Locations, Google Analytics 4, Google Search Console, conversion tracking, campaign optimization and performance reporting.

The candidate should have hands-on experience with ecommerce marketing and be able to independently monitor, optimize and improve digital advertising performance.

Key Responsibilities

Google Ads

- Create, manage and optimize Google Ads campaigns.

- Google Search, Display, Shopping and Performance Max campaigns.

- Keyword research and search-term analysis.

- Campaign structure, bidding and budget management.

- Ad copy testing.

- Remarketing campaigns.

- Monitor CPA, ROAS, CPC, CTR and conversions.

- Identify wasted ad spend and optimize campaigns.

- Scale successful campaigns while maintaining performance.

Google Merchant Center

- Manage Google Merchant Center.

- Create and maintain product feeds.

- Optimize product titles, descriptions, images, pricing and attributes.

- Monitor product feed and Merchant Center diagnostics.

- Identify and resolve product disapprovals.

- Troubleshoot feed errors and product data issues.

- Manage Google Shopping product visibility.

- Coordinate Performance Max/Shopping campaigns with Merchant Center.

- Manage promotions where applicable.

- Coordinate with the WordPress/WooCommerce team for feed and product issues.

Google Business Profile & Locations

- Manage Google Business Profile/Google Business locations.

- Add and update business locations.

- Maintain business name, address, phone, website and operating hours.

- Manage business categories and location information.

- Coordinate Google Maps/Business Profile updates.

- Monitor customer reviews and ratings.

- Coordinate responses to customer reviews.

- Identify incorrect or duplicate business listings.

- Support local SEO and location-based marketing.

- Maintain accurate information across business locations.

Meta Ads

- Manage Facebook and Instagram advertising.

- Create campaigns for products, promotions and remarketing.

- Audience research and targeting.

- Retarget website visitors and customers.

- Test audiences, creatives and offers.

- Monitor CPM, CPC, CTR, CPA, conversion rate and ROAS.

- Optimize budgets based on performance.

TikTok Ads

- Create and manage TikTok advertising campaigns.

- Manage campaign objectives, audiences and budgets.

- Test videos, hooks, creatives and audiences.

- Manage TikTok Pixel/events where applicable.

- Optimize campaigns based on conversions and engagement.

- Identify high-performing videos and audiences.

- Scale successful campaigns.

Social Media Boosting & Optimization

- Understand the difference between boosted posts and structured advertising campaigns.





- Select suitable posts/videos for boosting.

- Optimize audience, location, budget and duration.

- Monitor boosted-post performance.

- Identify high-performing organic content and convert it into paid campaigns.

- Coordinate with the Graphic Designer and Canada team for creatives and videos.

Google Analytics 4

- Manage Google Analytics 4.

- Monitor website traffic and user behavior.

- Analyze acquisition channels.

- Monitor ecommerce purchases and conversions.

- Analyze customer journeys.

- Identify conversion problems and opportunities.

- Prepare performance reports.

Google Search Console

- Monitor organic search performance.

- Track clicks, impressions, CTR and search queries.

- Monitor indexing and coverage issues.

- Identify SEO opportunities.

- Coordinate with the WordPress team for technical SEO issues.

Conversion Tracking & Analytics

- Maintain accurate conversion tracking.

- Work with Google Tag Manager where required.

- Track ecommerce purchases and important events.

- Verify Google, Meta and TikTok pixels/events.

- Identify tracking discrepancies between advertising platforms and website data.

Campaign Optimization

- Monitor campaigns daily.

- Optimize budgets and bidding.

- Test creatives and audiences.

- Optimize keywords and search terms.

- Analyze landing-page performance.

- Conduct A/B testing.

- Reduce unnecessary advertising spend.

- Improve CPA, conversion rate and ROAS.

- Scale campaigns based on performance data.

Reporting

Prepare weekly/monthly reports covering:

- Advertising spend

- Revenue/sales

- ROAS

- CPA

- CPC

- CTR

- CPM

- Conversion rate

- Website traffic

- Google Shopping performance

- Merchant Center issues

- Meta performance

- TikTok performance

- Best-performing campaigns

- Best-performing creatives

- Best-performing audiences

- Recommended next actions

Requirements

- 2–5 years of hands-on Digital Marketing/Performance Marketing experience preferred.

- Strong Google Ads experience.

- Strong Meta Ads experience.

- Hands-on TikTok Ads experience.

- Hands-on Google Merchant Center experience.

- Google Shopping / Performance Max experience.

- Google Business Profile / Google Business Location management experience.

- Strong Google Analytics 4 knowledge.

- Strong Google Search Console knowledge.

- Knowledge of Google Tag Manager and conversion tracking.

- Experience with ecommerce advertising.

- Experience with product feeds and Merchant Center diagnostics.

- Understanding of pixels, events and conversion tracking.

- Robust analytical and problem-solving skills.





- Good Excel/Google Sheets skills.

- Ability to independently analyze data and optimize campaigns.

Preferred Skills

Google Ads | Google Shopping | Performance Max | Google Merchant Center | Google Business Profile | Google Business Locations | Meta Ads | Facebook Ads | Instagram Ads | TikTok Ads | Google Analytics 4 | Google Search Console | Google Tag Manager | Conversion Tracking | Product Feeds | Remarketing | Ecommerce Marketing | ROAS | CPA | A/B Testing | Campaign Optimization

Practical Test

Shortlisted candidates may be asked to:

1. Create a sample Google Ads campaign structure.

2. Create a sample Meta Ads campaign structure.

3. Explain how they would launch a TikTok campaign.

4. Review a sample Google Merchant Center feed and identify errors.

5. Explain how they would resolve a product disapproval.

6. Set up a sample Google Business Profile/location checklist.

7. Analyze a sample advertising report and identify underperforming campaigns.

8. Explain how they would reduce CPA and improve ROAS.

9. Explain the difference between boosting a post and running a structured paid campaign.

10. Explain how they would verify ecommerce conversion tracking.

What We Expect

- Daily monitoring of active campaigns.

- Regular optimization of Google, Meta and TikTok campaigns.

- Merchant Center and product-feed issues handled promptly.

- Accurate Google Business location information.

- Proper conversion tracking.

- Clear weekly performance reporting.

- Data-driven budget decisions.

- Continuous testing of audiences, creatives and campaigns.

- Close coordination with the WordPress, Graphic Design, Amazon and Canada teams.

Salary will depend on practical experience, platform knowledge, ecommerce experience, analytical skills and practical test performance.

Pay: ₹15,000.00 - ₹20,000.00 per month

Application Question(s):

- How many years of Digital Marketing experience do you have?

- How many years of Google Ads experience do you have?
- How many years of Meta Ads experience do you have?
- Do you have hands-on TikTok Ads experience?
- Do you have hands-on Google Merchant Center experience?
- Have you managed Google Shopping or Performance Max campaigns?
- Have you handled Google Merchant Center product disapprovals and feed errors?
- Do you have experience managing Google Business Profile/Google Business Locations?
- Have you managed multiple business locations on Google Maps/Business Profile?
- Do you have hands-on Google Analytics 4 experience?
- Do you have experience with Google Search Console?
- Do you have experience with Google Tag Manager, pixels and conversion tracking?
- Have you managed ecommerce advertising campaigns?
- Have you personally optimized campaigns to improve ROAS or reduce CPA?
- Briefly describe the largest Google/Meta/TikTok campaign and approximate monthly advertising budget you have personally managed. :::

Work Location: In person

📌 Digital Marketing & Ecommerce Performance Specialist (India)
🏢 Koreanshop impex
📍 India