Marketing Manager

Role purpose

The Marketing Manager builds RISL's brand as the most recognised shipping and logistics institution in South India and generates the enquiry pipeline that feeds admissions and corporate training revenue. This role combines institutional brand building with B2B business development — targeting both student prospects and corporate clients.

Key responsibilities

Brand building and digital presence

Own and manage RISL's website, LinkedIn, Instagram, and YouTube — regular content covering student success stories, faculty insights, port visits, industry news, and programme highlights

Execute SEO, Google Ads, and Meta Ads campaigns targeted at BBA aspirants (post-12th students) and MBA aspirants (logistics professionals seeking advancement)

Represent RISL at education fairs, logistics sector events, and Madras Chamber forums — Chennai Education Expo, South India Education Fair, FIEO Tamil Nadu events

Produce all institutional collateral — programme brochures, admission kits, corporate training proposals, and event materials — aligned to RISL and Thinkrise brand standards

Admissions marketing

Coordinate school and college roadshows with the Admissions Head — plan routes, materials, and follow-up for Tamil Nadu's key catchment districts





Run digital lead generation campaigns with transparent cost-per-enquiry and cost-per-admission targets

Manage enquiry nurturing through WhatsApp, email, and phone — ensure no lead falls through without a structured follow-up

Business development — corporate and institutional

Prospect and pitch corporate training mandates to shipping companies, freight forwarders, CHAs, and 3PLs seeking EXIM compliance, leadership, and digital freight upskilling

Develop B2B partnerships with other colleges — position RISL as a value-added training partner for MBA/BBA institutions lacking shipping specialisation faculty

Leverage the IITT and Ideassion Technology Solutions networks to feed RISL with corporate training enquiries and student referrals from the parent organisation's corporate client base

5+ years in education marketing, B2B sales, or institutional brand management Domain

Exposure to shipping, logistics, or professional education sector preferred Skills

Digital marketing (Google/Meta Ads, SEO), content creation, B2B sales, CRM Tools

Canva, Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager

Pay: ₹12,560.82 - ₹56,794.21 per month

Work Location: In person

📌 Marketing Manager (India)
🏢 Ideassion Technology solutions
📍 India