Position: Senior Performance Marketing Executive
Experience: 3–6 Years
Location: Noida, Uttar Pradesh
Employment Type: Full-Time
Work Mode: On-site

Job Summary

We are looking for a results-driven Senior Performance Marketing Executive to plan, execute, optimize, and scale digital advertising campaigns across multiple platforms. The ideal candidate should have strong hands-on experience in paid media, campaign optimization, analytics, lead generation, and performance reporting.

Key Responsibilities

- Plan and manage performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
- Develop strategies for lead generation, customer acquisition, conversions, and ROI improvement.
- Conduct keyword research, audience research, competitor analysis, and campaign planning.
- Create and manage campaign structures, budgets, bidding strategies, targeting, and ad creatives.
- Monitor CPC, CPM, CTR, CPL, CPA, ROAS, conversion rate, and other performance metrics.
- Continuously optimize campaigns based on performance data and business objectives.
- Coordinate with the Creative, Content, Sales, and Business Development teams to improve campaign performance.
- Set up and monitor conversion tracking, pixels, events, UTM parameters, and analytics.
- Prepare weekly and monthly performance reports with actionable insights.
- Identify underperforming campaigns and implement corrective strategies.




- Conduct A/B testing for audiences, creatives, landing pages, ad copies, and campaign strategies.
- Manage and optimize marketing budgets to achieve targeted business outcomes.
- Stay updated with changes in advertising platforms, algorithms, policies, and digital marketing trends.
- Mentor junior performance marketing team members when required.

Required Skills

- Strong hands-on experience with Google Ads and Meta Ads Manager.
- Knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
- Strong understanding of CPL, CPA, CAC, ROAS, ROI, CTR, CPC, CPM, and conversion funnels.
- Experience in lead-generation and/or e-commerce campaigns.
- Strong analytical and data-driven decision-making skills.
- Valuable knowledge of Excel/Google Sheets and performance reporting.
- Strong communication and coordination skills.
- Ability to manage multiple campaigns and deadlines independently.

Qualification

- Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
- Relevant certifications in Google Ads, Meta Ads, or digital marketing will be an advantage.

Key Performance Indicators (KPIs)

- Lead volume and lead quality
- Cost per Lead (CPL)
- Cost per Acquisition (CPA)
- Conversion Rate
- ROAS / ROI
- Campaign scalability
- Overall advertising efficiency

Pay: ₹10,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Sr Performance Marketing (India)
🏢 Brolabs Innovations
📍 India