Job Description – School Marketing ManagerPosition

School Marketing Manager

Department

Marketing & Admissions

Location

School Campus

Reporting To

Principal / Director / Management

Job Purpose

The School Marketing Manager will be responsible for developing and implementing marketing and admissions strategies to enhance the school’s brand presence, increase enquiries and admissions, strengthen parent engagement, and build a positive reputation in the local community.

Key Responsibilities

1. Marketing & Branding

- Develop and execute the school’s annual marketing and branding plan.
- Promote the school’s vision, values, academic strengths, facilities, achievements, and activities.
- Plan and manage campaigns across digital, print, outdoor and community platforms.
- Maintain consistency in school branding, communication and promotional materials.
- Identify innovative marketing opportunities to increase the school’s visibility.

2. Admissions & Enquiries

- Develop strategies to generate new admission enquiries.
- Monitor and manage the complete enquiry-to-admission marketing funnel.
- Coordinate with the admissions team for follow-ups and conversion.
- Track enquiry sources, conversion rates and admission trends.
- Develop campaigns during peak admission periods.

3. Digital Marketing & Social Media

- Manage the school's presence on Instagram, Facebook, YouTube, Google and other relevant platforms.
- Plan and coordinate content such as:
- School events
- Student achievements
- Teacher activities
- Academic initiatives
- Testimonials
- Reels and videos
- Campus facilities
- Festivals and celebrations
- Coordinate with graphic designers, photographers and videographers.
- Monitor social media engagement and campaign performance.

4. Local Area Marketing





- Develop strong visibility within the school’s surrounding communities.
- Plan outdoor advertising, hoardings, banners, newspaper advertisements and local promotions.
- Build relationships with residential societies, community groups and relevant local organisations.
- Organise school exhibitions, open houses, education fairs and promotional events.

5. Events & School Promotions

- Plan and promote Open Houses, exhibitions, annual functions, sports events and other major school events.
- Ensure events contribute to the school’s branding and admissions objectives.
- Coordinate promotional material and visitor experience during events.

6. Parent & Community Engagement

- Support initiatives that strengthen parent satisfaction and word-of-mouth referrals.
- Develop parent engagement campaigns and communication initiatives.
- Collect and showcase genuine parent/student testimonials with appropriate consent.

7. Market Research & Competitor Analysis

- Monitor local education trends and competitor activities.
- Research fee structures, facilities, programmes and promotional strategies of nearby schools.
- Identify opportunities for positioning the school effectively.
- Prepare periodic market and competitor reports for management.

8. Budget & Vendor Management

- Prepare marketing budgets and monitor expenditure.
- Coordinate with advertising agencies, printers, digital agencies,



photographers and other vendors.
- Negotiate with vendors and ensure timely delivery of marketing materials.

Key Performance Indicators (KPIs)

- Number of qualified admission enquiries
- Enquiry-to-admission conversion rate
- Admission leads generated through marketing
- Digital reach and engagement
- Website/online enquiry growth
- Social media growth
- Cost per lead
- Local brand visibility
- Event participation and lead generation
- Marketing campaign ROI

Desired Qualifications & Experience

- Graduate degree in Marketing, Business Administration, Mass Communication or a related field.
- 3–7 years of experience, preferably in school/education marketing, hospitality, real estate or another customer-focused industry.
- Strong understanding of digital and local marketing.
- Experience handling social media and marketing campaigns.
- Excellent communication and interpersonal skills.
- Good presentation, negotiation and networking abilities.
- Proficiency in MS Office and basic knowledge of digital marketing tools.
- Ability to work independently and manage multiple campaigns simultaneously.

Preferred Skills

- Strategic thinking
- Creativity and innovation
- Leadership and team management
- Excellent communication
- Data-driven decision making
- Event management
- Social media marketing
- Local networking
- Relationship management
- Robust follow-up and execution skills

Personal Attributes

The ideal candidate should be energetic, confident, presentable, target-oriented, creative, well-connected within the local community, and passionate about education and school development.

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Marketing Coordinator (India)
🏢 JKG INTERNATIONAL SCHOOL(Vijay Nagar)
📍 India