Job Summary

We are looking for an experienced and results-driven Performance Marketing Specialist with 3–4 years of hands-on experience in PPC, paid advertising, and performance marketing.

The ideal candidate should have strong practical expertise across Google Ads, Meta Ads, LinkedIn Ads, and Microsoft/Bing Ads and be capable of independently handling the complete campaign lifecycle—from strategy and campaign setup to optimization, analytics, reporting, scaling, and client management.

This is a hands-on role for someone who can take complete ownership of paid advertising campaigns and consistently focus on lead generation, conversions, ROI, and business growth.

Key Responsibilities

- Plan, create, manage, and optimize PPC and paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and Microsoft/Bing Ads.
- Manage different campaign types including Google Search, Display, Performance Max, YouTube, Remarketing, Meta Lead Generation, Conversion, and Engagement campaigns.
- Conduct keyword research, competitor analysis, audience research, targeting, and campaign planning.
- Develop and optimize ad copies, creatives, offers, and landing page messaging to improve campaign performance.
- Monitor campaign performance and optimize budgets, bids, keywords, audiences, placements, and targeting.
- Perform A/B testing of ad copies, creatives, audiences, offers, and landing pages.
- Analyze key performance metrics including CTR, CPC, CPL, CPA, ROAS, conversion rate, and ROI.
- Set up, manage, and audit conversion tracking using Google Tag Manager and Google Analytics.




- Analyze campaign and funnel data to identify performance gaps and growth opportunities.
- Scale high-performing campaigns while maintaining cost efficiency and ROI.
- Prepare weekly and monthly performance reports with clear insights and actionable recommendations.
- Understand client business objectives and develop paid advertising strategies aligned with their goals.
- Communicate directly with clients regarding campaign strategy, performance, requirements, updates, and recommendations.
- Manage client relationships, follow-ups, campaign expectations, and day-to-day advertising requirements.
- Present campaign performance and explain data, insights, and optimization strategies clearly to clients.
- Coordinate with content, design, development, and marketing teams for campaign execution.
- Stay updated with Google, Meta, LinkedIn, and Microsoft advertising platforms, policies, features, and industry trends.

Required Skills & Expertise

- 3–4 years of hands-on experience in Performance Marketing, PPC, Paid Media, or Digital Advertising.
- Robust expertise in Google Ads and Meta Ads.
- Practical hands-on experience with LinkedIn Ads and Microsoft/Bing Ads.
- Strong understanding of PPC campaign management, keyword bidding,



audience targeting, budget optimization, and conversion optimization.
- Experience managing lead generation and conversion-focused campaigns.
- Strong analytical and data-driven decision-making skills.
- Proficiency in Google Analytics, Google Tag Manager, and Looker Studio.
- Good understanding of conversion tracking, attribution, funnel metrics, and ROI analysis.
- Strong understanding of ad copy optimization and basic landing page/CRO principles.
- Excellent verbal and written communication skills.
- Strong client management and relationship management skills.
- Ability to independently manage multiple campaigns and clients.
- Strong ownership, problem-solving, and time-management skills.

What We’re Looking For

We are looking for a complete Performance Marketing Specialist who is confident across all major paid advertising platforms and can independently handle strategy, execution, optimization, analytics, reporting, scaling, and client management.

The candidate should be a strong communicator who can understand client requirements, manage expectations, present campaign insights, and recommend data-driven strategies to achieve measurable business results.

Compensation & Benefits

- Salary: ₹30,000 – ₹40,000 per month
- Salary negotiable based on experience, skills, and performance

Work Location: Kadavanthara, Kochi, Kerala
Job Type: Full-time
Work Mode: In-person

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

- Paid sick time
- Paid time off

Work Location: In person

📌 Performance Marketing Specialist (India)
🏢 Clickthrown Digital Private
📍 India